--- title: Watch Lady Gaga Super Bowl Tiffany & Co. Commercial description: See a sneak peek of Lady Gaga's new Tiffany & Co. that will air during the Super Bowl. canonical: https://time.com/4656375/lady-gaga-super-bowl-tiffany-ad/ author: Megan Lasher article:opinion: false article:content_tier: free article:published_time: 2017-02-01T17:01:58.000Z article:modified_time: 2026-04-13T09:04:37.417Z og:title: See Lady Gaga Channel Audrey Hepburn in New Tiffany & Co. Ad og:description: The spot will air in its entirety during the Super Bowl og:url: https://time.com/4656375/lady-gaga-super-bowl-tiffany-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9bdcc06237b73fa9/6988b84b2dce01f68d9ec1a8/lady-gaga-superbowl-tiffany.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: The Fashion Awards 2016 - Red Carpet Arrivals og:type: article twitter:card: summary_large_image twitter:title: See Lady Gaga Channel Audrey Hepburn in New Tiffany & Co. Ad twitter:description: The spot will air in its entirety during the Super Bowl twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9bdcc06237b73fa9/6988b84b2dce01f68d9ec1a8/lady-gaga-superbowl-tiffany.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # See Lady Gaga Channel Audrey Hepburn in New Tiffany & Co. Ad by [Megan Lasher](https://time.com/author/megan-lasher/) ## Megan Lasher Feb 1, 2017 5:01 PM UTC  Lady Gaga attends The Fashion Awards 2016 on December 5, 2016 in London, United Kingdom. Lady Gaga attends The Fashion Awards 2016 on December 5, 2016 in London, United Kingdom.Mike Marsland—WireImage/Getty Images by [Megan Lasher](https://time.com/author/megan-lasher/) ## Megan Lasher Feb 1, 2017 5:01 PM UTC The arts are taking over the Super Bowl, and [Lady Gaga is leading the revolution](http://motto.time.com/4651584/kelly-rowland-lady-gaga-super-bowl/). Not only will she [perform at halftime](http://motto.time.com/4638471/lady-gaga-politics-super-bowl/), the “[Joanne” singer](http://motto.time.com/4583352/lady-gaga-success-difficulties/) stars in a Tiffany & Co. advertisement that will show during one of the breaks. [According to ](http://www.glamour.com/story/lady-gaga-channels-audrey-hepburn-new-face-of-tiffany)[_Glamour_](http://www.glamour.com/story/lady-gaga-channels-audrey-hepburn-new-face-of-tiffany)_,_ Gaga is the ambassador to the line Tiffany HardWear, which is planning to air a 60-second commercial in black and white, much more minimalist than the night’s typical stunt-filled spots. “In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens,” Gaga said in a statement. “The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewelry.” In the sneak peek, she resembles Audrey Hepburn and can be heard saying, “I always want to be challenging the status quo, it’s who I am. I love to change…. It’s pretentious to talk about how creative you are, I don’t feel that way at all. I think it’s empowering and important, and I’m coming for you.” Watch the clip below: \[h/t [Glamour.com](http://www.glamour.com/story/lady-gaga-channels-audrey-hepburn-new-face-of-tiffany)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4656375/lady-gaga-super-bowl-tiffany-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4656375/lady-gaga-super-bowl-tiffany-ad/"},"headline":"See Lady Gaga Channel Audrey Hepburn in New Tiffany & Co. 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