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---
title: America Loves a Con Man (and Donald Trump)
description: From the Wizard of Oz to Jay Gatsby to maybe even Donald Trump, its current President
canonical: https://time.com/4654406/america-trump-con-man/
author: Landon Jones
article:opinion: true
article:content_tier: free
article:published_time: 2017-01-31T17:15:22.000Z
article:modified_time: 2026-04-30T11:02:59.874Z
article:section: Ideas
og:title: America Loves a Con Man
og:description: So much so that they might even make him President
og:url: https://time.com/4654406/america-trump-con-man/
og:site_name: TIME
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og:image:width: 2560
og:image:height: 1440
og:image:alt: President Trump Signs Executive Order In The Oval Office
og:type: article
twitter:card: summary_large_image
twitter:title: America Loves a Con Man
twitter:description: So much so that they might even make him President
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blte8b79c8a46bd764c/6988b7ea8e0601ae53469007/con-man-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# America Loves a Con Man

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
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Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=66b8cde4-0b2a-4183-9b1e-0db86144ad68&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by [Landon Jones](https://time.com/author/landon-jones/) and [Pia de Jong](https://time.com/author/pia-de-jong/)

Jan 31, 2017 5:15 PM UTC

![U.S. President Donald Trump smiles after signing executive orders related to a lobbying ban in the Oval Office of the White House in Washington, D.C., U.S., on Saturday, Jan. 28, 2017. Trump moved to reorganize his National Security Council, implement a ](https://static.time.com/v3/assets/bltea6093859af6183b/blte8b79c8a46bd764c/6988b7ea8e0601ae53469007/con-man-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

From left: Frank Morgan in The Wizard of Oz; President Donald Trump; Leonardo di Caprio in The Great Gatsby.

From left: Frank Morgan in The Wizard of Oz; President Donald Trump; Leonardo di Caprio in The Great Gatsby. Metro-Goldwyn-Mayer; Pete Marovich—Bloomberg/Getty Images; Warner Brothers

by [Landon Jones](https://time.com/author/landon-jones/) and [Pia de Jong](https://time.com/author/pia-de-jong/)

Jan 31, 2017 5:15 PM UTC

“Do you have [enough confidence](http://time.com/4620230/donald-trump-gallup-poll-president/) in me to [trust me](http://time.com/4636142/donald-trump-inauguration-polls-approval-ratings/) with your watch until tomorrow morning?” In 1849, William Thomson asked that simple question to dozens of people to whom he posed as an old acquaintance. They never saw their watches again. After his apprehension, a writer for the New York _Herald_ called it the “Arrest of the Confidence Man” — and thus an enduring American character was born.

America has always been fascinated by the con man, the impostor who wins the confidence of others before liberating their money from them. He has supplied us with a rich supply of descriptions — con, hustle, swindle, bamboozle, finagle, diddle, shaft, hose, fleece, humbug, etc. It is said that this country owes its existence to those unafraid to flout the rules. Behind every great fortune lies a great con man.

Fresh in memory is [Bernie Madoff](http://time.com/3626632/madoff-where-are-they-now/), who inspired enough confidence to steal $65 billion. There have been earlier swindlers who [sold the Eiffel Tower twice](http://www.smithsonianmag.com/history/man-who-sold-eiffel-tower-twice-180958370/), and the Brooklyn Bridge also twice, even an entire fictional country, [Poyais](http://www.bbc.com/future/story/20160127-the-conman-who-pulled-off-historys-most-audacious-scam), in South America.

The confidence man is also a recurring figure in American literature. Ten years after the arrest of William Thomson, Herman Melville published his dark social satire, [_The Confidence-Man: His Masquerade_](https://www.amazon.com/dp/0140445471/?tag=timecom-20)_._ A man with flaxen hair and a cream-colored suit boards a riverboat in St. Louis and proceeds to win the trust and of an entire cross-section of people in American life — and then expose their hypocrisies. There is the man with the golden cuff links selling shares in a bankrupt company, the lady doing charity for personal gain and the quack who claims herbs can cure everything from flu to cancer.

In [_Huckleberry Finn_](https://www.amazon.com/dp/099658482X/?tag=timecom-20), Mark Twain writes about two bogus Shakespearean actors who call themselves the Duke and Dauphin and claim to be European royals. All you need is ignorance and confidence, and success is guaranteed, Twain says.


We see this beautifully illustrated in [_Being There_](https://www.amazon.com/dp/0802136346/?tag=timecom-20), where the simple gardener Chance, in the filmed version brilliantly played by Peter Sellers, becomes a presidential candidate. He knows the world only from the television, but his simple words about the weather and the garden are ascribed deep philosophical insights.

Then there is Jay Gatsby, Fitzgerald’s timeless con man, who reveals nothing of his background other than his wealth, which he displays ostentatiously.

At the top of the Mount Olympus of con men sits the Wizard of Oz, originally a lesser character in a children’s book but made famous by the 1939 movie. Oz the Great and Terrible ruled with a firm hand and a loud voice about the Land of Oz where he is revered as a great magician, because, um, great men do such great things.

But there is hope. Often, the trickster is exposed when our disbelief returns. William Thomson was arrested. Madoff got 150 years in prison — with good behavior he will be released in the year 2139\. Gatsby ends up dead, floating in his own swimming pool. And the Wizard of Oz? He turns out to be an old man with flaxen hair and a large megaphone that makes use of tricks and illusions. He is unmasked by Toto the dog who pulls away the curtain behind which he hides, while the Great and Terrible Oz exclaims, “Pay no attention to that man behind the curtain.”


Toto, where are you when we need you?

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