--- title: Tom Brady Ridiculously Huge Coat Reactions, Memes description: As Tom Brady was leading the Patriots to another AFC Championship victory, his gigantic jacket was also grabbing people's attention. canonical: https://time.com/4643209/tom-brady-coat-reactions/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-01-23T16:10:52.000Z article:modified_time: 2026-08-04T08:02:53.888Z og:title: The Internet Can't Handle Tom Brady's Ridiculously Huge Coat og:description: #Inflategate og:url: https://time.com/4643209/tom-brady-coat-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The Internet Can't Handle Tom Brady's Ridiculously Huge Coat twitter:description: #Inflategate twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The Internet Is Going Crazy Over Tom Brady's Ridiculously Huge Coat > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e0fb6ff3-53f0-41a7-bdaa-12648be64e70&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e0fb6ff3-53f0-41a7-bdaa-12648be64e70&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=e0fb6ff3-53f0-41a7-bdaa-12648be64e70&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=e0fb6ff3-53f0-41a7-bdaa-12648be64e70&cr=time-nl-brief-2026q3-v1) ## Video: Patriots headed to NFL record ninth Super Bowl appearance after win over Steelers [Watch (HLS stream): Patriots headed to NFL record ninth Super Bowl appearance after win over Steelers](https://cdn.jwplayer.com/manifests/b1yGEhuf.m3u8) (0:47)  _Published 2017-01-23. The New England Patriots dispatched the Pittsburgh Steelers in the AFC Championship game en route to a 9th Super Bowl berth._  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 23, 2017 4:10 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 23, 2017 4:10 PM UTC As [Tom Brady](http://time.com/4642845/super-bowl-li-tom-brady-patriots-falcons/) led the [New England Patriots](http://content.time.com/time/specials/packages/article/0,28804,2105807%5F2105808,00.html) to a 36-17 victory over the [Pittsburgh Steelers](http://content.time.com/time/specials/packages/article/0,28804,2046387%5F2046389,00.html) in Sunday night’s AFC Championship game, it wasn’t just his football skills that grabbed people’s attention. When the camera would pan to the star quarterback on the sidelines, he was often wearing a massively padded jacket to stay warm on the chilly January night. Of course, the Internet immediately latched onto the opportunity to poke fun at his fashion faux pas, turning the enormous coat into an instant meme. **Some resorted to jokes about Deflategate.** > [](https://twitter.com/justRVB/status/823327820193599489) > [](https://twitter.com/dsilva%5F714/status/823333054445826048) > [](https://twitter.com/mattufford/status/823336357607116804) **While others made pop culture references.** > [](https://twitter.com/IAMETC/status/823336752001617920) > [](https://twitter.com/SBNation/status/823328178789715969) > [](https://twitter.com/ComplexSports/status/823328431177928705) > [](https://twitter.com/NFL%5FMemes/status/823329030728548352) > [](https://twitter.com/SInow/status/823325193607200772) **And a few just went for hilarious one-liners.** > [](https://twitter.com/celebrityhottub/status/823326475634044928) > [](https://twitter.com/karenehowell/status/823327720197287939) Will this iconic coat make an appearance at Super Bowl LI? Only time will tell. ## Transcript The New England Patriots are headed to the Super Bowl after a 36- 17 win over the Steelers in the AFC championship game. Tom Brady threw for 384 yards and 3 touchdowns. His 9th post season game with 3 or more TD's tying Joe Montana and Brady to Hogan was a big part of that success as Chris Hogan had career highs with 9 receptions, 180 yards, and 2 touchdowns. Steelers running back LeVeon Bell set a Steelers record for most rushing yards in a single postseason with 357 yards through 3 games, but he left with a groin injury early in the game. The Patriots will be making their ninth Super Bowl appearance, the most of all time, as they face the Falcons February 5th in Houston. [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4643209/tom-brady-coat-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4643209/tom-brady-coat-reactions/"},"headline":"The Internet Is Going Crazy Over Tom Brady's Ridiculously Huge Coat","datePublished":"2017-01-23T16:10:52.000Z","dateModified":"2026-08-04T08:02:53.888Z","description":"#Inflategate","url":"https://time.com/4643209/tom-brady-coat-reactions/","keywords":["Newsfeed","Sports topic","viral","Football","NFL","New England Patriots","Tom Brady"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4643209/tom-brady-coat-reactions/","name":"The Internet Is Going Crazy Over Tom Brady's Ridiculously Huge Coat"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Patriots headed to NFL record ninth Super Bowl appearance after win over Steelers","description":"The New England Patriots dispatched the Pittsburgh Steelers in the AFC Championship game en route to a 9th Super Bowl berth.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/b1yGEhuf/poster.jpg?width=720","uploadDate":"2017-01-23T13:28:33.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/b1yGEhuf.m3u8","embedUrl":"https://time.com/4643209/tom-brady-coat-reactions/","duration":"PT47S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4643209/tom-brady-coat-reactions/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```