--- title: New S'mores Girl Scout Cookies Are Here to Mark 100 Years description: The two new flavors will be sold this year in what's now a 12-cookie lineup. The Girl Scouts are celebrating 100 years of selling cookies. canonical: https://time.com/4617635/girl-scout-cookies-smores-2017/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-01-03T22:54:19.000Z article:modified_time: 2026-04-13T07:39:44.091Z og:title: New S'mores Girl Scout Cookies Are Here to Mark 100 Years og:description: The two new flavors in the lineup help celebrate a century of cookie sales. og:url: https://time.com/4617635/girl-scout-cookies-smores-2017/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt69370543dc303cc2/6988b44e0b72e338046ec29a/girl-scout-smores.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2279 og:image:height: 1282 og:image:alt: girl-scout-smores og:type: article twitter:card: summary_large_image twitter:title: New S'mores Girl Scout Cookies Are Here to Mark 100 Years twitter:description: The two new flavors in the lineup help celebrate a century of cookie sales. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt69370543dc303cc2/6988b44e0b72e338046ec29a/girl-scout-smores.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # New S'mores Girl Scout Cookies Are Here to Celebrate 100 Years of Profitable Cookies > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=2196e100-e6ae-4023-8fac-d5f93673f302&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 3, 2017 10:54 PM UTC  Girl Scouts of the USA  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 3, 2017 10:54 PM UTC To celebrate a century of Girl Scout selling cookies, a new duo of flavors is now ready to make its way to homes across America, these ones derived from the old-school mystique of the campfire. The [s’mores cookies](http://time.com/4446690/girl-scouts-smores-cookie/?iid=sr-link3) (two kinds!) are both mixes of graham cracker, marshmallow, and chocolate, supplying Girl Scout’s signature satisfying crunch and sugar rush. They taste great, too: one type, coated in chocolate, offers a decidedly sweet, chocolate-forward treat, while the other, with its cracker exterior, is reminiscent of an animal cracker with a double layer of filling. (It’s also vegan.) They will be available in select markets this year; the version you get will vary depending on which baker your local troop contracts with. But the real news is the celebration of 100 years of Girl Scouts selling cookies. The [first sales harken back to 1917](http://time.com/3670380/girl-scout-cookie-history/?iid=sr-link3) and the Mistletoe Troop in Muskogee, Oklahoma, where the girls sold batches of cookies out of their high school cafeteria. In 1922, _American Girl_ magazine included a sugar cookie recipe with the suggestion that the sweets be sold for 25 to 30 cents a dozen. Now, of course, Girl Scout cookies are ubiquitous nationally—and are baked not by the troops themselves, but by commercial bakers, a trend kicked off in 1936 to supply growing demand. And it’s serious business: the girls generate nearly $800 million in sales annually from 50 million households, according to Girl Scouts of the USA, the full net revenue from which goes towards the activities of the local troops. (About 1 million active Girl Scouts are involved.) “The Girl Scout Cookie Program has long been the engine that powers Girl Scouts on every level,” said interim Girl Scouts of the USA CEO Sylvia Acevedo. The s’mores are the latest [in the now 12-cookie lineup](http://www.girlscouts.org/meetthecookies), joining beloved classics like Thin Mints and Samoas in continuing the organization’s long-lasting traditions—and popularity with the public. So when a Girl Scout comes knocking this season, be prepared to update your order. And with [online ordering now part](http://time.com/money/3653793/ces-girl-scouts-aarp-skechers/) of their skill set, there’s no excuse to miss out on the s’mores. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4617635/girl-scout-cookies-smores-2017/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4617635/girl-scout-cookies-smores-2017/"},"headline":"New S'mores Girl Scout Cookies Are Here to Celebrate 100 Years of Profitable Cookies","datePublished":"2017-01-03T22:54:19.000Z","dateModified":"2026-04-13T07:39:44.091Z","description":"This year marks 100 years of cookie sales","url":"https://time.com/4617635/girl-scout-cookies-smores-2017/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt69370543dc303cc2/6988b44e0b72e338046ec29a/girl-scout-smores.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt69370543dc303cc2/6988b44e0b72e338046ec29a/girl-scout-smores.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"girl-scout-smores","caption":"","creditText":"Girl Scouts of the USA","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4617635/girl-scout-cookies-smores-2017/","name":"New S'mores Girl Scout Cookies Are Here to Celebrate 100 Years of Profitable Cookies"}}]}] ```