--- title: 2017 Color of the Year is Greenery, Pantone Says description: At a time when it seems everybody is in need of some hope, the bright "greenery" should help provide some as the 2017 Color of the Year. canonical: https://time.com/4594981/2017-color-of-the-year-pantone-greenery/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2016-12-08T15:24:53.000Z article:modified_time: 2026-08-04T07:47:37.095Z og:title: This Fresh Shade is Pantone's 2017 Color of the Year og:description: The color company predicts that the color will match our search for some hope og:url: https://time.com/4594981/2017-color-of-the-year-pantone-greenery/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9b70d7537dd3d25a/6988b241ab6d77b61e6ac31a/pantone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1899 og:image:height: 1068 og:image:alt: Pantone Color of the Year og:type: article twitter:card: summary_large_image twitter:title: This Fresh Shade is Pantone's 2017 Color of the Year twitter:description: The color company predicts that the color will match our search for some hope twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9b70d7537dd3d25a/6988b241ab6d77b61e6ac31a/pantone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Pantone’s Color of the Year for 2017 Is Greenery > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: World's Ugliest Color [Watch (HLS stream): World's Ugliest Color](https://cdn.jwplayer.com/manifests/oJmpIYSM.m3u8) (0:43)  _Published 2016-06-02. The world’s ugliest color has been described as “death,” “dirty” and “tar,” but this odious hue is serving an important purpose: discouraging smoking._  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Dec 8, 2016 3:24 PM UTC  This image released by Pantone shows a color swatch called "greenery", which has been named as the color of the year for 2017 by the Pantone Color Institute. This image released by Pantone shows a color swatch called "greenery", which has been named as the color of the year for 2017 by the Pantone Color Institute. Pantone/AP  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Dec 8, 2016 3:24 PM UTC The Pantone Color Institute [has spoken](http://money.cnn.com/2016/12/08/news/color-of-the-year-2017-greenery-pantone/index.html): at a time when it seems everybody is in need of some hope, the bright “[greenery](http://www.pantone.com/color-finder?q=greenery)” should help provide some as the 2017 Color of the Year. The [idolized color authority](http://time.com/4134544/pantone-color-of-the-year-serenity-rose-quartz/) announced [its choice](http://www.nytimes.com/2016/12/08/fashion/color-of-the-year-2017-pantone-greenery.html) of the shade Pantone 15-0343 (generally called “greenery”) on Thursday. Pantone chooses a color each year that it expects to appear prominently in fashion, products, design and life—as well as reflect prevailing mood or sentiments, _CNN Money_ reports. “We know what kind of world we are living in: one that is very stressful and very tense,“ Leatrice Eiseman, Pantone Color Institute executive director, [told the New York _Times_](http://www.nytimes.com/2016/12/08/fashion/color-of-the-year-2017-pantone-greenery.html). “This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.” The color forecasters examine manufacturing and design trends, from fashion to street art, to determine the upcoming color, Laurie Pressman, vice president of Pantone Color Institute, told _CNN._ The “fresh and zesty yellow-green shade” has started appearing in technology such as a Mercedes model, and also symbolizes interest in protecting the environment. \[[_CNN Money_](http://money.cnn.com/2016/12/08/news/color-of-the-year-2017-greenery-pantone/index.html?)\] ## Transcript [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/"},"headline":"Pantone’s Color of the Year for 2017 Is Greenery","datePublished":"2016-12-08T15:24:53.000Z","dateModified":"2026-08-04T07:47:37.095Z","description":"The Pantone Color Institute said \"greenery\" also symbolizes regard for the environment","url":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/","keywords":["Newsfeed","Design","color","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9b70d7537dd3d25a/6988b241ab6d77b61e6ac31a/pantone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9b70d7537dd3d25a/6988b241ab6d77b61e6ac31a/pantone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Pantone Color of the Year","caption":"Pantone Color of the Year","creditText":"Pantone/AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/","name":"Pantone’s Color of the Year for 2017 Is Greenery"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"World's Ugliest Color","description":"The world’s ugliest color has been described as “death,” “dirty” and “tar,” but this odious hue is serving an important purpose: discouraging smoking.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/oJmpIYSM/poster.jpg?width=720","uploadDate":"2016-06-02T16:27:46.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/oJmpIYSM.m3u8","embedUrl":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/","duration":"PT43S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4594981/2017-color-of-the-year-pantone-greenery/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```