--- title: Watch David Beckham's Tattoos Come to Life in New UNICEF Ad description: The soccer superstar strips off in a new ad meant to bring awareness to the urgent need to end violence against children. canonical: https://time.com/4590903/david-beckham-unicef-video/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-12-05T22:23:29.000Z article:modified_time: 2026-04-13T07:39:11.284Z og:title: Watch David Beckham's Tattoos Come to Life in New UNICEF Ad og:description: The soccer legend strips off in a new ad to end violence against children. og:url: https://time.com/4590903/david-beckham-unicef-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch David Beckham's Tattoos Come to Life in New UNICEF Ad twitter:description: The soccer legend strips off in a new ad to end violence against children. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch David Beckham's Tattoos Come to Life in Powerful New UNICEF Video > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=b9f6094b-af15-4abf-95c4-dba49814317c&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Dec 5, 2016 10:23 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Dec 5, 2016 10:23 PM UTC [Retired soccer superstar](http://keepingscore.blogs.time.com/2013/05/16/what-david-beckham-meant-to-soccer-and-the-world/?iid=sr-link10) and [father of four](http://time.com/3835986/david-victoria-beckham-son-london-marathon-childrens-race/?iid=sr-link4) David Beckham is known for his chiseled—and inked-up—physique. In a thought-provoking new video for UNICEF, Beckham once again bares his famous skin, but not in the way you’d expect. This time, Beckham’s distinctive body art is on display to draw awareness to violence against children. “Violence marks forever,” a child’s voice intones as the camera roves over a shirtless Beckham. His tattoos come alive, illustrating animated scenes of abuse and bullying, soundtracked by cruel laughter and fearful screams. “David Beckham chose the marks on his skin, but millions of children bear marks that they haven’t chosen,” the video’s caption explains, imploring us to end violence against children. This also isn’t the first time Beckham has [stripped down for a good cause](http://time.com/4506102/david-beckham-22-push-up-challenge/?iid=sr-link2). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4590903/david-beckham-unicef-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4590903/david-beckham-unicef-video/"},"headline":"Watch David Beckham's Tattoos Come to Life in Powerful New UNICEF Video","datePublished":"2016-12-05T22:23:29.000Z","dateModified":"2026-04-13T07:39:11.284Z","description":"\"Violence marks forever.\"","url":"https://time.com/4590903/david-beckham-unicef-video/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4590903/david-beckham-unicef-video/","name":"Watch David Beckham's Tattoos Come to Life in Powerful New UNICEF Video"}}]}] ```