TIME Gadgets

Apple Is Teasing a Black Friday Sale for the First Time in Years

The company didn't have any sales last year

Holiday shoppers looking for a bargain on Apple gadgets may not have to turn to third-party retailers this Black Friday. On its website, the company is teasing a one-day sales event set to take place Nov. 25, prompting Apple fans to “save the date.”

Apple has not yet revealed which items will be on sale, but the Apple Watch is prominently displayed on the page. Shoppers ordering in-stock items through Apple’s website before 5 p.m. this Friday will also be eligible for free two-day delivery, the company says.

Apple didn’t offer any Black Friday specials last year. In previous years, it bundled iTunes gift cards with certain purchases made on the shopping holiday. The teaser for this year’s event hints at deals that may include discounts on specific gadgets rather than just gift cards. It’s unclear whether the deals will be online only or in-store as well, but the teaser page says to “Come back this Friday to check everyone off your list.”

Apple’s Black Friday announcement comes as the company may be looking to boost sales around the holidays. Apple’s latest earnings results marked the third consecutive quarter in which year-over-year revenue had declined. And although Apple sold more iPhones than expected in the previous quarter, iPhone shipments fell by 5%, as CNBC notes.

Retailers such as Target, Best Buy, and Walmart have already started promoting their Black Friday bargains on Apple products, including deals on Macs, iPhones, iPads, and the Apple Watch.

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