TIME Music

Watch Drake Lip Sync to Taylor Swift in New Apple Music Ad

There's no bad blood here

Remember Apple Music’s commercial featuring Taylor Swift rapping along to Drake and Future’s “Jumpman” that ended with Swift face-planting a treadmill?

The one-minute ad lifted Drake’s iTunes sales by 431% in less than a week, and brought the Canadian hip-hop artist firmly into music’s mainstream.

Now the world’s fifth richest rapper is paying his dues in his own Apple Music ad. The clip begins with Drake getting his game face on with a furtive lip-sync to T-Swizzle’s paean to friendship gone up in flames, “Bad Blood,” and ends with a bench press that fails to get air, leaving him sliding onto the floor in a neat homage to the original.

(Gifts: The 100 Most Influential Images of All Time)

@taylorswift 😂😂😂 #SwiftGains @applemusic.

A video posted by champagnepapi (@champagnepapi) on

Released over the weekend, the timing couldn’t be better as the two are hotly rumored to be exchanging more than lip-sync videos.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team