--- title: Trump is Coming! Viral Trend Is New Mannequin Challenge description: The latest viral challenge on social media veers into the political, and begins with a single claim: "Trump is coming." canonical: https://time.com/4574653/trump-is-coming-video-challenge/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2016-11-17T13:52:33.000Z article:modified_time: 2026-08-19T07:44:36.614Z og:title: Trump is Coming: Watch the Newest Video Challenge og:description: It's like the mannequin challenge, but with more terror and screaming. og:url: https://time.com/4574653/trump-is-coming-video-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt872a3157692142a1/6988aedc8e0601b4ef4684bf/trump-is-coming-video-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2349 og:image:height: 1321 og:image:alt: trump is coming video challenge og:type: article twitter:card: summary_large_image twitter:title: Trump is Coming: Watch the Newest Video Challenge twitter:description: It's like the mannequin challenge, but with more terror and screaming. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt872a3157692142a1/6988aedc8e0601b4ef4684bf/trump-is-coming-video-challenge.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Trump is Coming!' Might Be the Next Big Viral Challenge > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Nov 17, 2016 1:52 PM UTC  Republican presidential candidate Donald Trump holds up a mask depicting himself as he speaks during a campaign event in Sarasota, FL on Monday November 07, 2016. Republican presidential candidate Donald Trump holds up a mask depicting himself as he speaks during a campaign event in Sarasota, FL on Monday November 07, 2016.The Washington Post—The Washington Post/Getty Images  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Nov 17, 2016 1:52 PM UTC The [latest viral challenge](https://www.theguardian.com/us-news/video/2016/nov/17/trumps-coming-the-new-social-media-challenge-video) on [social media](http://time.com/4565174/mannequin-challenge-ranking/) gets political, and begins with a single exclamation: “Trump is coming!” Videos are circulating of people shouting and evacuating the premises immediately once someone shouts that President-elect Donald Trump is on his way. If you wanted a glimpse into the teenage reaction to “President Trump,” this sure offers one view. The participants seem like a lot of students who were probably too young to vote, but are old enough to react (or at least have some fun with a camera). For those who want to take part, the challenge seems simple: just interrupt people going about their daily lives by announcing the presence of the President-elect, and watch them scatter. Screams are optional. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4574653/trump-is-coming-video-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4574653/trump-is-coming-video-challenge/"},"headline":"'Trump is Coming!' 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