--- title: Pharrell Drops Funky New Song, "Crave" For 'Hidden Figures' description: Pharrell released a funky new song titled "Crave" as a single off the 'Hidden Figures' movie soundtrack. canonical: https://time.com/4573320/pharell-crave-hidden-figures/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-11-16T19:52:44.000Z article:modified_time: 2026-06-24T06:56:59.810Z og:title: Listen to Pharrell's Funky New Single "Crave" og:description: The song is off the upcoming 'Hidden Figures' soundtrack og:url: https://time.com/4573320/pharell-crave-hidden-figures/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ec4421b0547a0f/6988aec3f887dc31a6e983e9/pharrell-new-song-crave-hidden-figures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Grand Opening Of Billionaire Boys Club Flagship In NYC og:type: article twitter:card: summary_large_image twitter:title: Listen to Pharrell's Funky New Single "Crave" twitter:description: The song is off the upcoming 'Hidden Figures' soundtrack twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ec4421b0547a0f/6988aec3f887dc31a6e983e9/pharrell-new-song-crave-hidden-figures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Pharrell's New Feel-Good Song 'Crave' Is Here to Make Your Heart Swell > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=f24a1519-8d81-4162-a2c2-170415d09d55&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=f24a1519-8d81-4162-a2c2-170415d09d55&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=f24a1519-8d81-4162-a2c2-170415d09d55&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: This Video Is No Longer Available [Watch (HLS stream): This Video Is No Longer Available](https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8) (0:10)  _Published 2026-06-23. The song is off the upcoming 'Hidden Figures' soundtrack_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 16, 2016 7:52 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 16, 2016 7:52 PM UTC [Pharrell](http://time.com/70907/pharrell-williams-2014-time-100/) dropped a feel-good, uptempo track titled “Crave” and the funky new song features plenty of hand clapping, guitar riffs, and sultry horns alongside the singer’s elastic vocals. “Crave” is a single off the soundtrack for [the upcoming film _Hidden Figures_](http://time.com/4543146/true-stories-movies-2016-holidays/), a drama based on the true story of black mathematicians Katherine Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer), and Mary Jackson (Janelle Monáe) who were integral but unrecognized figures in the early stages of NASA, eventually helping send John Glenn to space. The song is just one of eight songs that Pharrell, also a producer on the film, has contributed to the project, which holds a special place in his heart, as [he relayed during a Facebook Q&A during the Toronto International Film Festival](http://www.ew.com/article/2016/09/11/pharrell-i-see-victory-hidden-figures-soundtrack) earlier. “I want all the young girls regardless to what color you are, I want you to see this film and recognize that not only can you do it, but it’s actually already been done,” he said. Listen to “Crave” below and watch the official trailer for _Hidden Figures_ above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4573320/pharell-crave-hidden-figures/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4573320/pharell-crave-hidden-figures/"},"headline":"Pharrell's New Feel-Good Song 'Crave' Is Here to Make Your Heart Swell","datePublished":"2016-11-16T19:52:44.000Z","dateModified":"2026-06-24T06:56:59.810Z","description":"The song is off the upcoming 'Hidden Figures' soundtrack","url":"https://time.com/4573320/pharell-crave-hidden-figures/","keywords":["Newsfeed","Entertainment","Music","Pharrell","film","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ec4421b0547a0f/6988aec3f887dc31a6e983e9/pharrell-new-song-crave-hidden-figures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf9ec4421b0547a0f/6988aec3f887dc31a6e983e9/pharrell-new-song-crave-hidden-figures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Grand Opening Of Billionaire Boys Club Flagship In NYC","caption":"Grand Opening Of Billionaire Boys Club Flagship In NYC","creditText":"Dimitrios Kambouris—Getty Images for Billionaire Boy","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4573320/pharell-crave-hidden-figures/","name":"Pharrell's New Feel-Good Song 'Crave' Is Here to Make Your Heart Swell"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"The song is off the upcoming 'Hidden Figures' soundtrack","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4573320/pharell-crave-hidden-figures/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4573320/pharell-crave-hidden-figures/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```