--- ---  # Watch the Enchanting First _Beauty and the Beast_ Trailer ## Video: This Video Is No Longer Available [Watch (HLS stream): This Video Is No Longer Available](https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8) (0:10)  _Published 2026-06-23. Tale as old as time_ by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Nov 14, 2016 2:40 PM UTC by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Nov 14, 2016 2:40 PM UTC Disney has [released a new trailer](https://twitter.com/beourguest/status/798157885054169089) for the live-action film _Beauty and the Beast_, starring [Emma Watson](http://time.com/4565572/emma-watson-is-hiding-free-books-in-new-york-citys-subway-now/?iid=sr-link2) as heroine Belle. The film’s trailer shows [Belle](http://time.com/4344654/beauty-and-the-beast-linda-woolverton/) discovering the Beast and his iconic talking ornaments Cogsworth and Lumière, voiced by Ian McKellan and Ewan McGregor, in a magical castle surrounded by rose trees. The two-minute trailer also teases a dramatic showdown between the film’s antagonist Gaston, and the Beast, played by a CGI-enhanced Dan Stevens. [_Beauty and the Beast_](http://time.com/4555055/emma-watson-beauty-and-the-beast-first-look/?iid=sr-link9) is pegged for release on March 17, 2017, and is one of many [upcoming live action reinterpretations](http://time.com/4525871/disney-live-action-movies/) of Disney classics, reported to include favorites such as _Mulan_ and _Aladdin._ Beauty and the Beast Trailer: Emma Watson, Dan Stevens ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4569615/beauty-and-the-beast-trailer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4569615/beauty-and-the-beast-trailer/"},"headline":"Watch the Enchanting First Beauty and the Beast Trailer","datePublished":"2016-11-14T14:40:05.000Z","dateModified":"2026-06-24T06:57:00.668Z","description":"Tale as old as time","url":"https://time.com/4569615/beauty-and-the-beast-trailer/","keywords":["Newsfeed","movies","Emma Watson","Beauty and the Beast"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltac90402049338d99/6988ae57e20a876c42a93363/beauty-and-the-beast.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Suyin Haynes","jobTitle":null,"url":"https://time.com/author/suyin-haynes/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltac90402049338d99/6988ae57e20a876c42a93363/beauty-and-the-beast.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"beauty-and-the-beast","caption":"","creditText":"Disney","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4569615/beauty-and-the-beast-trailer/","name":"Watch the Enchanting First Beauty and the Beast Trailer"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"Tale as old as time","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4569615/beauty-and-the-beast-trailer/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4569615/beauty-and-the-beast-trailer/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```