TIME viral

Patient Man Happy to Engage With Everyone Who Thinks He’s a Popular Store on Twitter

Niklas Halle'n—Getty Images Shoppers walk past a John Lewis department store on Oxford Street in London on August 13, 2016.

John Lewis won't let you down

John Lewis is two things: a chain of upmarket department stores across the United Kingdom—and the name of a computer science educator, father of four, and apparently very polite human in Blacksburg, Virginia, who happens to have the Twitter handle @johnlewis.

The former probably would not even know about the latter, if not for the customers and brands looking to interact with the store who end up sending their messages to the man. But John Lewis (the man), who describes himself as a “social liberal, atheist, and not a retail store,” is one of the most pleasant denizens of the accidental internet. He customizes a reply to every single mistake message that lands in his Twitter inbox. (The store, it turns out, has the account @johnlewisretail.)

Recently, for instance, a heartstring-tugging new holiday ad for the store has been making the rounds, and John Lewis is here to be a part of the conversation, on this topic and so many others. Remarkably, every response is unique… and, although often tongue-in-cheek, all of them are quite polite. (The store is lucky they don’t have a rogue Twitter troll associating with the brand instead.) Take a look:

If you want to get lost in a mindlessly amusing stream of tweets, this is the harmless, pleasant, warm-hearted feed to do it in. Although sometimes John Lewis does break from responses to share his own original thoughts.

[h/t Buzzfeed]

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team