--- description: Sneakerheads took to the Internet to show their displeasure after New Balance showed support for Trump's anti-TPP stance. title: New Balance Supports Trump's Anti-TPP Stance image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # People Are Burning Their Sneakers After New Balance Showed Support for Trump's View on Trade  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Nov 10, 2016 8:13 PM CUT  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Nov 10, 2016 8:13 PM CUT Less than 48 hours after [Donald Trump was declared President-Elect of the United States](http://time.com/4563685/donald-trump-wins/ "undefined"), normcore staple brand New Balance has already thrown its support behind [one of his trade policies](http://time.com/4565891/donald-trump-china-foreign-policy/ "undefined"). The brand has long advocated and capitalized on its sneakers being primarily made in America and they drove this point home with a statement about the [Trans-Pacific Partnership (a trade deal that includes lifting tariffs imposed on shoes imported from Vietnam to the U.S.)](http://time.com/4342247/trans-pacific-partnership-obama-asia-trip/ "undefined") _The Wall Street Journal’_s Sara Germano tweeted out the following from New Balance’s VP of public affairs in regards to the TPP: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction.” > [](https://twitter.com/germanotes/status/796479327911247876) Sneakerheads and fans of the brand, however, had a myriad of reactions to this statement, with many viewing this as an endorsement of Trump. In protest, people shared videos of themselves burning their shoes to express how they now feel about New Balance based on this statement. > [](https://twitter.com/jonnnysan/status/796509907725885440) > [](https://twitter.com/tbrooks%5F%5F/status/796509041606397952) > [](https://twitter.com/MrJonCryer/status/796532473219813376) > [](https://twitter.com/uglytrashboy/status/796519169462337537) > [](https://twitter.com/stretchd/status/796519801791324160) New Balance later tweeted a statement that appears to address the backlash indirectly. > [](https://twitter.com/newbalance/status/796776290699399168) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4566610/new-balance-sneakers-trump/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4566610/new-balance-sneakers-trump/"},"headline":"People Are Burning Their Sneakers After New Balance Showed Support for Trump's View on Trade","datePublished":"2016-11-10T20:13:55.000Z","dateModified":"2026-04-13T07:38:36.466Z","description":"The normcore favorite is getting some heated responses","url":"https://time.com/4566610/new-balance-sneakers-trump/","keywords":["Newsfeed","Entertainment","politics","fashion","Election","Election 2016","Donald Trump","Culture"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4566610/new-balance-sneakers-trump/","name":"People Are Burning Their Sneakers After New Balance Showed Support for Trump's View on Trade"}}]}] ```