British department store John Lewis is famed for its Christmas adverts, and 2016’s version carries on the retailer’s tradition of heart-warming tales.
The two-minute-long commercial introduces us to “a little girl called Bridget, who loves to bounce”, and her dog, Buster the Boxer. As Bridget’s dad carefully builds a trampoline in the family’s garden on a snowy evening, Buster looks longingly out of the window, wishing he too could bounce on the Christmas present intended for Bridget. Eventually, he grabs his chance.
Although the TV advert sets the festive mood, some commentators have noted that it’s more humorous than previous tear-jerking campaigns from the store, with one writer even likening the storyline to the U.S. presidential election.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com