--- title: Toblerone Chocolate Is Changing Shape, Fans Blame Brexit description: Popular chocolate bar Toblerone is changing its iconic triangular shape, angering loyal chocolate lovers in the U.K. who are blaming Brexit canonical: https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/ author: Suyin Haynes article:opinion: false article:content_tier: free article:published_time: 2016-11-08T11:51:23.000Z article:modified_time: 2026-08-04T07:47:37.500Z og:title: Toblerone Chocolate Is Changing Shape, Fans Blame Brexit og:description: Popular chocolate bar Toblerone is changing its iconic triangular shape, angering loyal chocolate lovers in the U.K. who are blaming Brexit og:url: https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt670672c659d7f68f/6988ad6d2dce013a119eb560/gettyimages-458105141-2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Toblerone chocolate bar og:type: article twitter:card: summary_large_image twitter:title: Toblerone Chocolate Is Changing Shape, Fans Blame Brexit twitter:description: Popular chocolate bar Toblerone is changing its iconic triangular shape, angering loyal chocolate lovers in the U.K. who are blaming Brexit twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt670672c659d7f68f/6988ad6d2dce013a119eb560/gettyimages-458105141-2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Toblerone Is Changing Shape, and Chocolate Lovers Are Not Happy ## Video: The Business of Creativity: The Chocolate Makers [Watch (HLS stream): The Business of Creativity: The Chocolate Makers](https://cdn.jwplayer.com/manifests/DhKufoJq.m3u8) (4:13)  _Published 2012-12-27. The Mast brothers followed their passion for chocolate to create a growing artisan business in Brooklyn, NY_ by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Nov 8, 2016 11:51 AM UTC  Swiss chocolate Toblerone is known for its iconic triangular shape. U.K. fans have been left angered over changes to the chocolate's weight and shape, taking to social media to blame Brexit for rising costs. Swiss chocolate Toblerone is known for its iconic triangular shape. U.K. fans have been left angered over changes to the chocolate's weight and shape, taking to social media to blame Brexit for rising costs.lovleah—Getty Images by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Nov 8, 2016 11:51 AM UTC Popular chocolate bar Toblerone is changing its iconic triangular shape, angering loyal chocolate lovers in the U.K. who are blaming [Brexit](http://time.com/4547387/great-british-bake-off-like-brexit/?iid=sr-link9) for the alteration to the chocolate’s weight. In a statement on their [Facebook page](https://www.facebook.com/Toblerone/posts/1308853319149448), Toblerone said “Like many other companies, we are experiencing higher costs for numerous ingredients.” The chocolate maker confirmed that the gaps between the triangular segments of chocolate would be wider, reducing the weight of the 400g bars to 360g and the 170g bars to 150g. The size of the packaging will remain the same. A spokesman for Mondelez International, the U.S.-based company that manufactures Toblerone chocolate, was unable to confirm to [the BBC](http://www.bbc.co.uk/news/uk-37904703) whether the change in the chocolate’s weight and design affected only the U.K. market, as opposed to the wider European market. However, the spokesman added that the alteration in the chocolate’s weight and design “wasn’t done as a result of Brexit.” Despite this assurance, fans of the chocolate bar were left unimpressed on social media. > [](https://twitter.com/faisalislam/status/795921769827880960) > [](https://twitter.com/JamesMelville/status/795885440641470464) > [](https://twitter.com/rickygervais/status/795902395922481152) > [](https://twitter.com/markcjgreenwood/status/795903142370099200) Meanwhile, some made light of the chocolate hysteria in the U.K. as voters in America head to the polls today to decide [the next U.S. president](http://time.com/4562091/election-results-2016-trump-clinton-final-hours/?xid=homepage). > [](https://twitter.com/TerrysWineLodge/status/795896381483393028) > [](https://twitter.com/Simon%5FPegg/status/795912723292884992) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/"},"headline":"Toblerone Is Changing Shape, and Chocolate Lovers Are Not Happy","datePublished":"2016-11-08T11:51:23.000Z","dateModified":"2026-08-04T07:47:37.500Z","description":"Is Brexit to blame?","url":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/","keywords":["Newsfeed","Food","chocolate","U.K.","food and drink","Brexit"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt670672c659d7f68f/6988ad6d2dce013a119eb560/gettyimages-458105141-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Suyin Haynes","jobTitle":null,"url":"https://time.com/author/suyin-haynes/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt670672c659d7f68f/6988ad6d2dce013a119eb560/gettyimages-458105141-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Toblerone chocolate bar","caption":"Toblerone chocolate bar","creditText":"lovleah—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/","name":"Toblerone Is Changing Shape, and Chocolate Lovers Are Not Happy"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The Business of Creativity: The Chocolate Makers","description":"The Mast brothers followed their passion for chocolate to create a growing artisan business in Brooklyn, NY","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/DhKufoJq/poster.jpg?width=720","uploadDate":"2012-12-27T17:39:31.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/DhKufoJq.m3u8","embedUrl":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/","duration":"PT4M13S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4562255/toblerone-changing-shape-chocolate-brexit/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```