--- description: The Obama administration turned to a powerful source to help persuade 7 million uninsured Americans to enroll in health care plans under the Affordable Care Act — a veritable army of celebrities title: White House Obamacare Plan to Recruit Celebrities Pays Off image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close * [White House](/tag/white-house/) ## White House Update your preferences in [Account Settings](/account/preferences/) Close # All The President's Celebrities: How The White House Used Stars To Sell Obamacare by [Zeke Miller](/author/zeke-j-miller/) ## Zeke Miller Update your preferences in [Account Settings](/account/preferences/) Close Apr 1, 2014 8:15 PM CUT by [Zeke Miller](/author/zeke-j-miller/) ## Zeke Miller Update your preferences in [Account Settings](/account/preferences/) Close Apr 1, 2014 8:15 PM CUT In the summer of 2013, when the White House was gearing up to sell the Affordable Care Act, senior aide Valerie Jarrett convened a meeting of some of the nation’s biggest celebrities to secure their advice and help sell the law to the American public. The meeting brought together singer and actress Jennifer Hudson, actor and on-off White House staffer Kal Penn and comedienne Amy Poehler, as well as Funny or Die’s Mike Farah and YouTube Comedy’s Daniel Kellison, and representatives for Oprah Winfrey, Alicia Keys, and Bon Jovi. Nine months and hundreds of videos, tweets and media appearances later, the White House believes the meeting paid dividends, with the celebrities helping the administration enroll more than 7.04 million people in Obamacare through Monday night, the end of the open enrollment period in the healthcare exchanges. The celebrity effort was just one component of a broader campaign modeled after Obama’s efforts to win the White House, including rally-style speeches from the president, field efforts on the ground, and targeted messaging to specific communities with high rates of the uninsured. All told, more than 5,000 events were held in support of the enrollment push in the past six weeks, according to the White House, include 45 featuring administration officials. The strategy was coordinated by Senior Communications Advisor Tara McGuinness, with the field campaign bolstered by the addition in October of veteran Obama campaign staffer Marlon Marshall. Funny Or Die produced more than a half-dozen videos raising awareness about the law, including Obama’s appearance on “Between Two Ferns” with Zach Galifianakis, while LeBron James appeared in a YouTube PSA. Administration officials point to both appearances as sparking major jumps in traffic to the Healthcare.gov websites. James’ appearance in particular, made it easier to line up other celebrities for the healthcare campaign, further helping line up surrogates. First Lady Michelle Obama appeared on _The Tonight Show_ with Jimmy Fallon and Joe Biden plugged the law on on the inaugural episode of _Late Night with Seth Meyers_. Former NBA stars Magic Johnson and Alonzo Mourning appeared in ads produced by the Department of Health and Human Services that aired during March Madness, while Celebrities, from Ellen DeGeneres to _Scrubs_ star Zach Braff flooded Twitter over the past several days with pleas to #GetCovered, which the White House claims reached about 350 million Twitter followers, and retweeted more than 40,400 times. (Those numbers do not count unique people, since many on Twitter follow multiple celebrities.) The celebrities appearing in videos in support of the law include YouTube stars Hannah Hart, Tyler Oakley, the Fine Brothers, Nice Peter, ERB, Barely Political, VSauce. The mothers of Jonah Hill, Adam Levine, Alicia Keys and Jennifer Lopez, appeared jointly in a video, while others included Nina Dobrev, Nikki Reed, Zach Braff, Donald Faison, Eva Longoria, Olivia Wilde, Jennifer Hudson, Adam Scott, Elizabeth Banks and Eddie George. The administration’s final push in support of the law also heavily invested in [radio](http://news.yahoo.com/obamacare-enrollment-drive-s-secret-weapon--radio-230545028.html "undefined"), with the White House saying more than 300 interviews have been given by the President, top administration officials, and surrogates. Since February, the list engaging on radio has included Kobe Bryant, Grant Hill, Kerry Washington, Jonelle Monae, Nia Long, Jurnee Smollett, Star Jones, Tatyana Ali, Nikki Reed, Aisha Tyler, and Dan Rooney, chairman of the Pittsburgh Steelers. It was a massive effort. To get a sense of the scale, consider this list of celebrity tweets that went out Monday, March 31, the last day of open enrollment, when about 70 celebrities reached out with Twitter accounts connected to more than 90 million other accounts: **Ellen DeGeneres, 28.2 million followers** [**Ellen DeGeneres**‏@TheEllenShow](https://twitter.com/TheEllenShow "undefined") [29s](https://twitter.com/TheEllenShow/status/450763139462606848 "undefined") Today’s the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Everyone in my house is covered. We even have a covered garage. [https://www.healthcare.gov/ ](https://t.co/TUI5Cwt86l "undefined") **Nina Dobrev, 4.54 million Twitter followers / 3.6 million Facebook Likes** [**Nina Dobrev**‏@ninadobrev](https://twitter.com/ninadobrev "undefined") [4m](https://twitter.com/ninadobrev/status/450758369578848256 "undefined") TODAY is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") Don’t be an April Fool tomorrow and go to [http://healthcare.gov ](http://t.co/mewaXk61BL "undefined") NOW! [http://youtu.be/pARcZeRoH8w ](http://t.co/mvQhscRcCf "undefined") **Zooey Deschanel, 5.43 million followers** [**zooey deschanel** ‏@ZooeyDeschanel](https://twitter.com/ZooeyDeschanel "undefined") [1m](https://twitter.com/ZooeyDeschanel/status/450700002310897664 "undefined") TODAY is the Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/xpX8mZ60Rr "undefined") now. **John Legend, 5.24 million followers** [**John Legend**‏@johnlegend](https://twitter.com/johnlegend "undefined") [28s](https://twitter.com/johnlegend/status/450673244429766656 "undefined") TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/lCEKAcQ83C "undefined") now. **Sarah Silverman, 5.16 million followers** [**Sarah Silverman**‏@SarahKSilverman](https://twitter.com/SarahKSilverman "undefined") [1m](https://twitter.com/SarahKSilverman/status/450663867828699136 "undefined") TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") y’all. Go to [http://Healthcare.gov](http://t.co/acwF4Jl63y "undefined") now **Rainn Wilson, 3.82 million followers** [**RainnWilson**‏@rainnwilson](https://twitter.com/rainnwilson "undefined") [1m](https://twitter.com/rainnwilson/status/450670930704883712 "undefined") HEY UNINSURED PEOPLE: Today’s your last chance to get health insurance in 2014\. [http://ofa.bo/cQe](http://t.co/d7J8OT6TzH "undefined") [#GetCoveredNow](https://twitter.com/search?q=%23GetCoveredNow&src=hash "undefined") [http://healthcare.gov](http://t.co/tWlWHUD4Qo "undefined") **Pharrell Williams, 3.17 million followers** [**Pharrell Williams** ‏@Pharrell](https://twitter.com/Pharrell "undefined") [14m](https://twitter.com/Pharrell/status/450730455672029184 "undefined") Stay healthy, guys. Today is the last day to [#**getcovered**](https://twitter.com/search?q=%23getcovered&src=hash "undefined") at [http://www.healthcare.gov](http://t.co/FTWbJI9sE5 "undefined") **Russell Simmons, 3.1 million followers** [**Russell Simmons**‏@UncleRUSH](https://twitter.com/UncleRUSH "undefined") [42m](https://twitter.com/UncleRUSH/status/450636747135655936 "undefined") Today is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") at [http://Healthcare.gov](http://t.co/ZFPjHSk0ac "undefined")!! If you do not healthcare, go to the site NOWWWWWW!!!!!!! **Questlove, 2.95 million followers** [**Questlove Jenkins**‏@questlove](https://twitter.com/questlove "undefined") [19m](https://twitter.com/questlove/status/450642061797384193 "undefined") procrastinators: you’ve put it off forever. can you really afford to NOT [#GetCoveredNow](https://twitter.com/search?q=%23GetCoveredNow&src=hash "undefined")? today is last day for 2014 [http://bit.ly/1ggsJVP](http://t.co/uOOy6w5YHE "undefined") **Alyssa Milano, 2.67 million followers** [**Alyssa Milano** ‏@Alyssa\_Milano](https://twitter.com/Alyssa%5FMilano "undefined") [1m](https://twitter.com/Alyssa%5FMilano/status/450695794157289472 "undefined") TODAY is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") . 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Go to [http://Healthcare.gov](http://t.co/MJNZmH87nG "undefined") NOW! **Conan O’Brien, 2.4 million Facebook Likes** **Tyler Oakley, 2.14 million followers** [**Tyler Oakley**‏@tyleroakley](https://twitter.com/tyleroakley "undefined") [57s](https://twitter.com/tyleroakley/status/450750294993825792 "undefined") My BFF [@BarackObama](https://twitter.com/BarackObama "undefined") keeps nagging me to tell y’all that today is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")… [http://Healthcare.gov ](http://t.co/bOatq09ipR "undefined") – go now, sign up. **Jared Leto, 1.7 million followers** [**JARED LETO**‏@JaredLeto](https://twitter.com/JaredLeto "undefined") [4m](https://twitter.com/JaredLeto/status/450645101032009728 "undefined") TODAY is the LAST DAY to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Visit [http://healthcare.gov](http://t.co/GFo1020iWd "undefined") \+ apply now. [**kerry washington**‏@kerrywashington](https://twitter.com/kerrywashington "undefined") [43s](https://twitter.com/kerrywashington/status/450651617785044992 "undefined") Today is the last day to [#GETCOVERED](https://twitter.com/search?q=%23GETCOVERED&src=hash "undefined")! RT + Sign up now. [http://1.usa.gov/HaCX0w](http://t.co/rhrVQI4sQj "undefined") **Elizabeth Banks, 1.45 million followers** [**Elizabeth Banks**‏@ElizabethBanks](https://twitter.com/ElizabethBanks "undefined") [55s](https://twitter.com/ElizabethBanks/status/450672461109923840 "undefined") TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/cI9IG6Xb1X "undefined") now. **Shaun White (Facebook Post), 2.6 million Facebook Followers** Chatting w our President and heard it was the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")…[http://bitly.com/SWGetCovered](http://t.co/6hfSZhHcuJ "undefined") **Zach Braff, 1.39 million followers** [**Zach Braff**‏@zachbraff](https://twitter.com/zachbraff "undefined") [15m](https://twitter.com/zachbraff/status/450653551505981440 "undefined") There is nothing sexier than someone with health insurance. [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/npcEHj9g8V "undefined") now. [**Zach Braff**‏@zachbraff](https://twitter.com/zachbraff "undefined") [2h](https://twitter.com/zachbraff/status/450658796843827200 "undefined") If you randomly get hurt or sick, you shouldn’t lose every dollar you and your family has. [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov ](http://t.co/npcEHj9g8V "undefined") now. [**Zach Braff**‏@zachbraff](https://twitter.com/zachbraff "undefined") [5h](https://twitter.com/zachbraff/status/450613263516962816 "undefined") TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/npcEHj9g8V "undefined") now. **Olivia Wilde, 1.33 million followers** [**olivia wilde** ‏@oliviawilde](https://twitter.com/oliviawilde "undefined") [1m](https://twitter.com/oliviawilde/status/450700632790663168 "undefined") Don’t stall. This is the LAST day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov](http://t.co/Y6WZkPzt0z "undefined") and protect your future-self. (Or pay fines later = not fun.) **Sophia Bush, 924K followers** [**Sophia Bush** ‏@SophiaBush](https://twitter.com/SophiaBush "undefined") [1m](https://twitter.com/SophiaBush/status/450688341097586689 "undefined") Last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Don’t be a Fool tomorrow. Go to [http://Healthcare.gov ](http://t.co/PejFd3quCg "undefined") [https://www.youtube.com/watch?v=pARcZeRoH8w&feature=youtu.be …](https://t.co/8bgBqc9yF5 "undefined") ❤️ **Nikki Reed, 719K followers** [**Nikki Reed**‏@NikkiReed\_I\_Am](https://twitter.com/NikkiReed%5FI%5FAm "undefined") [21s](https://twitter.com/NikkiReed%5FI%5FAm/status/450666360658747392 "undefined") TODAY is the Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://www.whosay.com/l/rDU867d](http://t.co/KDR6f81Qzt "undefined") now!!!!!! **Rashida Jones, 669K followers** [**Rashida Jones** ‏@iamrashidajones](https://twitter.com/iamrashidajones "undefined") [59s](https://twitter.com/iamrashidajones/status/450703041423867904 "undefined") Come on everybody! Today is the Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go [http://toHealthcare.gov](http://t.co/7GvNbVE7OL "undefined") now and make this happen. **Olivia Munn, 592K followers** [**oliviamunn** ‏@oliviamunn](https://twitter.com/oliviamunn "undefined") [3m](https://twitter.com/oliviamunn/status/450700217407381505 "undefined") Today is the Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://Healthcare.gov](http://t.co/B5JQG4cqRp "undefined") now. **Shonda Rhimes, 589K followers** [**shonda rhimes**‏@shondarhimes](https://twitter.com/shondarhimes "undefined") [30m](https://twitter.com/shondarhimes/status/450729236723023872 "undefined") People! Get some health care. It’s the last day! [https://www.healthcare.gov ](https://t.co/0FUwNx77zR "undefined") [#Obamacare](https://twitter.com/search?q=%23Obamacare&src=hash "undefined") [#freebirthcontrol](https://twitter.com/search?q=%23freebirthcontrol&src=hash "undefined") **David Boreanaz, 565K followers** [**David Boreanaz** ‏@David\_Boreanaz](https://twitter.com/David%5FBoreanaz "undefined") [4m](https://twitter.com/David%5FBoreanaz/status/450699581781602304 "undefined") TODAY is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") Go to [http://Heathcare.gov](http://t.co/5DdPyqsA82 "undefined") NOW. [#DoIt](https://twitter.com/search?q=%23DoIt&src=hash "undefined") **Janelle Monae, 517K followers** [**Janelle Monae**‏@JanelleMonae](https://twitter.com/JanelleMonae "undefined") [15m](https://twitter.com/JanelleMonae/status/450644841798451201 "undefined") TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/gkQnOlg4S7 "undefined") now. **Kate Walsh, 500K followers** [**Kate Walsh** ‏@katewalsh](https://twitter.com/katewalsh "undefined") [1h](https://twitter.com/katewalsh/status/450709596798468096 "undefined") Remember that today is the LAST day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Visit [http://Healthcare.gov](http://t.co/c1KPkFrfho "undefined") now. [http://1.usa.gov/1i8ttPy](http://t.co/HGTTSphM6d "undefined") **Team Coco, 465K Twitter Followers** [**Team Coco**@TeamCoco](https://twitter.com/TeamCoco "undefined") Last day to [#GetCoveredNow](https://twitter.com/search?q=%23GetCoveredNow&src=hash "undefined"). Don’t wait for a zombie apocalypse to take your health seriously: [http://healthcare.gov ](http://t.co/1avoERtkiR "undefined") [pic.twitter.com/emjvX2A9gq](http://t.co/emjvX2A9gq "undefined") **Nia Long, 423K followers** [**Nia Long**‏@NiaLong](https://twitter.com/NiaLong "undefined") [2h](https://twitter.com/NiaLong/status/450710787943043072 "undefined") [http://Healthcare.gov ](http://t.co/4r9r3c7A99 "undefined") is the place to go!!!! [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") [@BarackObama](https://twitter.com/BarackObama "undefined") makes it easy for everyone to have healthcare. **Mia Farrow, 421K followers** [**mia farrow** ‏@MiaFarrow](https://twitter.com/MiaFarrow "undefined") [58s](https://twitter.com/MiaFarrow/status/450745822854930433 "undefined") Bo-1st-Dog says [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") MT [@WhiteHouse](https://twitter.com/WhiteHouse "undefined"): I signed the [#ACA](https://twitter.com/search?q=%23ACA&src=hash "undefined") so millions could know the peace of mind that comes with health insurance. -bo **Melissa Joan Hart, 405K followers** Retweeted by [Melissa Joan Hart](https://twitter.com/MelissaJoanHart "undefined") [**HealthCare.gov**‏@HealthCareGov](https://twitter.com/HealthCareGov "undefined") [3h](https://twitter.com/HealthCareGov/status/450618054683394048 "undefined") [http://HealthCare.gov ](http://t.co/eTfU7hBJUR "undefined") serving consumers. 1.7M+ visits and 364k calls Sunday. Deadline is today for coverage this year. [#GetCoveredNow](https://twitter.com/search?q=%23GetCoveredNow&src=hash "undefined") [**Melissa Joan Hart**‏@MelissaJoanHart](https://twitter.com/MelissaJoanHart "undefined") [51m](https://twitter.com/MelissaJoanHart/status/450650894908928002 "undefined") Yes but don’t want people penalized. RT [@swin24](https://twitter.com/swin24 "undefined"): . just RT’d [@HealthCareGov](https://twitter.com/HealthCareGov "undefined"). Isn’t she a Republican? **Emily VanCamp, 378K followers** [**Emily VanCamp**‏@EmilyVanCamp](https://twitter.com/EmilyVanCamp "undefined") [2m](https://twitter.com/EmilyVanCamp/status/450741643214209024 "undefined") Today is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") ! [http://healthcare.gov ](http://t.co/MzxovdCljt "undefined") **Lance Bass, 370K followers** [**Lance Bass**‏@LanceBass](https://twitter.com/LanceBass "undefined") [8m](https://twitter.com/LanceBass/status/450662331005931520 "undefined") The deadline is finally here! TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/i2CamnVCKB "undefined") now **Hannah Hart, 353K followers** [**Hannah Hart**‏@harto](https://twitter.com/harto "undefined") [31s](https://twitter.com/harto/status/450679841805717505 "undefined") Hey! Independent cool kid who thinks they will live forever! Today is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") just in case. [http://healthcare.gov](http://t.co/qnPxGlVK1u "undefined") **Torrey DeVitto, 328K followers** [**Torrey DeVitto** ‏@TorreyJDeVitto](https://twitter.com/TorreyJDeVitto "undefined") [6m](https://twitter.com/TorreyJDeVitto/status/450693665891971073 "undefined") TODAY is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov](http://t.co/UTJZnXmhUJ "undefined") NOW! 🙌💗 **Mayim Bialik, 327K followers** [**Mayim Bialik**‏@missmayim](https://twitter.com/missmayim "undefined") [1m](https://twitter.com/missmayim/status/450691580328820736 "undefined") TODAY is the Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/hQYelwxMRi "undefined") now. you deserve it! don’t be left out! **CAA Foundation, 325K followers** [**CAA Foundation**‏@caafoundation](https://twitter.com/caafoundation "undefined") [1m](https://twitter.com/caafoundation/status/450760282395004928 "undefined") Time is almost up – [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") today! Visit [http://healthcare.gov ](http://t.co/jbTUVUfOyd "undefined") \+ apply now! (via [@JaredLeto](https://twitter.com/JaredLeto "undefined") [@zachbraff](https://twitter.com/zachbraff "undefined") [@Alyssa\_Milano](https://twitter.com/Alyssa%5FMilano "undefined")) **Aisha Tyler, 313K followers** [**Aisha Tyler**‏@aishatyler](https://twitter.com/aishatyler "undefined") [2m](https://twitter.com/aishatyler/status/450667895480008704 "undefined") TODAY is the last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! If you don’t have health coverage visit [http://Healthcare.gov](http://t.co/eU9tdZBV1l "undefined") now. You don’t need it, until you do. **Tatyana Ali, 281K followers** [**Tatyana Ali**‏@TatyanaAli](https://twitter.com/TatyanaAli "undefined") [2m](https://twitter.com/TatyanaAli/status/450664412794212353 "undefined") It’s March 31st!!! Happy Monday! TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/KSxRD8uS0z "undefined") now. **Dule Hill, 239K followers** [**Dulé Hill**‏@DuleHill](https://twitter.com/DuleHill "undefined") [2m](https://twitter.com/DuleHill/status/450765401325334528 "undefined") Twittersphere! The deadline to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") is today! Go to [http://Healthcare.gov ](http://t.co/n3W4YdFh5P "undefined") [https://www.youtube.com/watch?v=pARcZeRoH8w&feature=youtu.be …](https://t.co/rE8WhjYjUX "undefined") [@NikkiReed\_I\_Am](https://twitter.com/NikkiReed%5FI%5FAm "undefined") [@ninadobrev](https://twitter.com/ninadobrev "undefined") [@glove](https://twitter.com/glove "undefined") **Goku, 215K followers** [**Goku**‏@Goku](https://twitter.com/Goku "undefined") Today is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://Healthcare.gov ](http://t.co/vZ6RHByWnE "undefined"). Then have yourself a Dragon Ball Z marathon. **Brian Baumgartner, 210K followers** [**Brian Baumgartner**‏@BBBaumgartner](https://twitter.com/BBBaumgartner "undefined") [2h](https://twitter.com/BBBaumgartner/status/450710213327196160 "undefined") A guy I know once said: if u don’t have Health Insurance… You know… You probably kinda should. Today is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). **Kal Penn, 208K followers** [**Kal Penn**‏@kalpenn](https://twitter.com/kalpenn "undefined") [33s](https://twitter.com/kalpenn/status/450672210152144897 "undefined") If you like your gonorrhea, you can keep your gonorrhea! Or get health insurance. Or live with gonorrhea. [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") [http://healthcare.gov](http://t.co/x7ClrwHg7i "undefined") **Star Jones, 184K followers** [**Star Jones** ‏@StarJonesEsq](https://twitter.com/StarJonesEsq "undefined") [5m](https://twitter.com/StarJonesEsq/status/450702331349573633 "undefined") Don’t want to be an [#AprilFool](https://twitter.com/search?q=%23AprilFool&src=hash "undefined") tomorrow? Remember, TODAY is Last Day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://Healthcare.gov](http://t.co/sresrHCs2e "undefined") now. [#heartHealth](https://twitter.com/search?q=%23heartHealth&src=hash "undefined") matters **Arielle Kebbel, 166K followers** [**Arielle Kebbel**‏@ArielleKebbel](https://twitter.com/ArielleKebbel "undefined") [1h](https://twitter.com/ArielleKebbel/status/450720293624238080 "undefined") Did you know: TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov ](http://t.co/jvK0dkjcLr "undefined") NOW! Ps- PLS!!!!!! ;) **Billy Eichner, 159K followers** [**billy eichner** ‏@billyeichner](https://twitter.com/billyeichner "undefined") [1m](https://twitter.com/billyeichner/status/450705176660160512 "undefined") As a respected diplomat, I want to remind u that today is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/hWk7eF1Jeu "undefined"). [pic.twitter.com/qw0tsMRn9L](http://t.co/qw0tsMRn9L "undefined") **Scott Foley, 134K followers** [**scott foley** ‏@scottkfoley](https://twitter.com/scottkfoley "undefined") [11m](https://twitter.com/scottkfoley/status/450692614690328578 "undefined") Tweeps! TODAY is the LAST DAY to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov](http://t.co/fs11fUe3xz "undefined") NOW! **Darby Stanchfield, 123K followers** [**Darby Stanchfield** ‏@darbysofficial](https://twitter.com/darbysofficial "undefined") [1m](https://twitter.com/darbysofficial/status/450734882109399040 "undefined") Tweeps! Today is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/SJkZTZ9Dt0 "undefined") to sign up. [#FreeBirthControl](https://twitter.com/search?q=%23FreeBirthControl&src=hash "undefined") **John Cho, 113K followers** [**John Cho**‏@JohnTheCho](https://twitter.com/JohnTheCho "undefined") [1m](https://twitter.com/JohnTheCho/status/450735972221595649 "undefined") TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://Healthcare.gov ](http://t.co/opvgfLnxkb "undefined") now. **Jerome Bettis, 102K followers** [**Jerome Bettis** ‏@JeromeBettis36](https://twitter.com/JeromeBettis36 "undefined") [10m](https://twitter.com/JeromeBettis36/status/450654629458489344 "undefined") Today is the last day to help yourself with health care!! Go to [http://Healthcare.gov ](http://t.co/GoJYicxaxy "undefined") to sign -up **Jurnee Smollett, 98K followers** [**jurnee smollett** ‏@jurneesmollett](https://twitter.com/jurneesmollett "undefined") [1m](https://twitter.com/jurneesmollett/status/450704600325050369 "undefined") Listen tweeps, over 6mil people have signed up for healthcare. TODAY is the Last Day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Go to [http://Healthcare.gov](http://t.co/JraPOe2PfW "undefined") now. **Amaury Nolasco, 96K followers** [**Amaury Nolasco**‏@amaury\_nolasco](https://twitter.com/amaury%5Fnolasco "undefined") [20m](https://twitter.com/amaury%5Fnolasco/status/450731947132583936 "undefined") TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") Don’t be an April Fool tomorrow and go to [http://healthcare.gov ](http://t.co/nSUkELENnw "undefined") NOW! **Michael Rosenbaum, 91K followers** [**Michael Rosenbaum** ‏@mrosenbaum711](https://twitter.com/mrosenbaum711 "undefined") [15m](https://twitter.com/mrosenbaum711/status/450700430926811136 "undefined") TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov](http://t.co/jg6Qg9mejM "undefined") NOW! **Angela Bassett, 73K followers** [**Angela Bassett** ‏@ImAngelaBassett](https://twitter.com/ImAngelaBassett "undefined") [1m](https://twitter.com/ImAngelaBassett/status/450703023447093248 "undefined") I did it. [@CourtneyBVance](https://twitter.com/CourtneyBVance "undefined") did it. Did you? Click here. NOW. [https://www.healthcare.gov/ ](https://t.co/UR98cMHmQ7 "undefined") [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") **Craig Newmark (Founder of Craigslist), 70K followers** [**craignewmark**‏@craignewmark](https://twitter.com/craignewmark "undefined") [55s](https://twitter.com/craignewmark/status/450671941477613568 "undefined") Spread the word! Today’s the last day to sign up for health coverage. [#GetCoveredNow](https://twitter.com/search?q=%23GetCoveredNow&src=hash "undefined") → [http://hc.gov/RUXFYn](http://t.co/6Vk0MPIIbP "undefined") , [pic.twitter.com/CoecJAeRVf](http://t.co/CoecJAeRVf "undefined") **Eric Balfour, 58K followers** [**ERIC BALFOUR** ‏@ERICBALFOUR](https://twitter.com/ERICBALFOUR "undefined") [57m](https://twitter.com/ERICBALFOUR/status/450690046572507136 "undefined") TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). Go to [http://healthcare.gov](http://t.co/Ighjf8JQ5S "undefined") NOW! **Brandon Routh, 50.4K followers** [**Brandon Routh** ‏@BrandonJRouth](https://twitter.com/BrandonJRouth "undefined") [2m](https://twitter.com/BrandonJRouth/status/450694462222508033 "undefined") Last day to [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined")! Don’t be a Fool tomorrow. Go to [http://Healthcare.gov](http://t.co/Yb05UCb88V "undefined") [https://www.youtube.com/watch?v=pARcZeRoH8w&feature=youtu.be …](https://t.co/lYdcOHrBQO "undefined") [@NikkiReed\_I\_Am](https://twitter.com/NikkiReed%5FI%5FAm "undefined") [@ninadobrev](https://twitter.com/ninadobrev "undefined") [@glove](https://twitter.com/glove "undefined") **Josh Hopkins, 40K followers** [**Josh Hopkins** ‏@MrJoshHopkins](https://twitter.com/MrJoshHopkins "undefined") [Jan 11](https://twitter.com/MrJoshHopkins/status/422180430742564864 "undefined") Nothing is more important than our health. Make it your family’s top priority and [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") today. **John Lyman, 32K followers** [**Joshua Lyman**‏@joshualyman](https://twitter.com/joshualyman "undefined") [2h](https://twitter.com/joshualyman/status/450705465367080960 "undefined") Are you all signed up or in line for Santoscare? [#ACA](https://twitter.com/search?q=%23ACA&src=hash "undefined") [**Adrianne Palicki** ‏@AdriannePalicki](https://twitter.com/AdriannePalicki "undefined") [5m](https://twitter.com/AdriannePalicki/status/450699434574094336 "undefined") [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") Don’t be a fool tomorrow! Go to [http://healthcare.gov](http://t.co/MgAG16COuU "undefined") now!!! **Leo McGarry, 21K followers** [**Leo Thomas McGarry**‏@LeoMcGarry](https://twitter.com/LeoMcGarry "undefined") [2m](https://twitter.com/LeoMcGarry/status/450745672761761792 "undefined") Life is random. Your health care doesn’t have to be. [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined"). [#YesYou](https://twitter.com/search?q=%23YesYou&src=hash "undefined") **Donna Moss, 18.2K followers** [**Donna Moss**‏@donnatella\_moss](https://twitter.com/donnatella%5Fmoss "undefined") [4h](https://twitter.com/donnatella%5Fmoss/status/450677034029961216 "undefined") Last day of open enrolment for Santoscare today. Young invincibles, don’t make me call your mothers. [#**GetCovered**](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") [#ACA](https://twitter.com/search?q=%23ACA&src=hash "undefined") **Sam Seaborn, 16.8K followers** [**Sam Seaborn**‏@SamSeaborn](https://twitter.com/SamSeaborn "undefined") [5h](https://twitter.com/SamSeaborn/status/450667650910154752 "undefined") Still not covered? Go to [http://healthcare.gov ](http://t.co/Km6Wm2b7t7 "undefined") now. Today is the deadline to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") for this year. **Jayson Blair, 13K followers** [**Jayson Blair** ‏@Jayson\_Blair](https://twitter.com/Jayson%5FBlair "undefined") [29m](https://twitter.com/Jayson%5FBlair/status/450696851348410368 "undefined") TODAY is the last day to [#GetCovered](https://twitter.com/search?q=%23GetCovered&src=hash "undefined") Don’t be an April Fool tomorrow y’all. Go to [http://healthcare.gov](http://t.co/69pcedyv6t "undefined") NOW! ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/45613/obamacare-celerbrities-7-million-ellen-degeneres/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/45613/obamacare-celerbrities-7-million-ellen-degeneres/"},"headline":"All The President's Celebrities: How The White House Used Stars To Sell Obamacare","datePublished":"2014-04-01T20:15:01.000Z","dateModified":"2026-02-21T07:04:40.207Z","description":"The Obama administration turned to a powerful source to help persuade 7 million uninsured Americans to enroll in health care plans under the Affordable Care Act — a veritable army of celebrities","url":"https://time.com/45613/obamacare-celerbrities-7-million-ellen-degeneres/","keywords":["White House","Health Care","Obamacare","Joe Biden","Amy Poehler","celebrities","Seth Meyers","twitter","Michelle Obama","jimmy fallon","Oprah Winfrey","Lebron James","Alicia Keys","Jennifer Hudson"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/white-house/","name":"White House"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/45613/obamacare-celerbrities-7-million-ellen-degeneres/","name":"All The President's Celebrities: How The White House Used Stars To Sell Obamacare"}}]}] ```