TIME Food & Drink

Starbucks Kicks Off Holiday Season With New Meaningful Green Cup


Featuring a design symbolizing unity

Although the design of Starbucks’ new holiday red cups reportedly leaked online Monday, the coffee giant is actually kicking the festive season off with a never-before-seen green cup.

Starting Nov. 1, customers in the U.S. will be able to purchase their favorite winter seasonals — including the famed Peppermint Mocha — in a green cup featuring a “mosaic of more than a hundred people drawn in one continuous stroke,” according to a company press release.

Created by artist Shogo Ota, the artwork is meant to symbolize shared human connection. “The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers,” said chairman and CEO Howard Schultz. “During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.”


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