Starbucks Kicks Off Holiday Season With New Meaningful Green Cup

Nov 01, 2016

Although the design of Starbucks' new holiday red cups reportedly leaked online Monday, the coffee giant is actually kicking the festive season off with a never-before-seen green cup.

Starting Nov. 1, customers in the U.S. will be able to purchase their favorite winter seasonals — including the famed Peppermint Mocha — in a green cup featuring a "mosaic of more than a hundred people drawn in one continuous stroke," according to a company press release.

Created by artist Shogo Ota, the artwork is meant to symbolize shared human connection. " The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers," said chairman and CEO Howard Schultz. "During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other."

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