--- description: Starbucks is kicking off the holiday season with a never-before-seen green cup. title: Starbucks Kicks Off Holiday Season With New Green Cup image: https://static.time.com/v3/assets/bltea6093859af6183b/blt46f78b3853b6998a/6988ac56196cf410b703dc7c/starbucks-green-cup.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Starbucks Kicks Off Holiday Season With New Meaningful Green Cup  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Nov 1, 2016 7:01 AM CUT  Starbucks  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Nov 1, 2016 7:01 AM CUT Although the design of [Starbucks’](http://time.com/4290598/starbucks-rewards-program/ "undefined") new [holiday red cups](http://time.com/4109109/starbucks-cup-itsjustacup/ "undefined") reportedly [leaked online](http://people.com/food/starbucks-holiday-red-cup-2016-design-leaked/ "undefined") Monday, the coffee giant is actually kicking the festive season off with a never-before-seen green cup. Starting Nov. 1, customers in the U.S. will be able to purchase their favorite [winter seasonals](http://time.com/beer-guide/ "undefined") — including the famed Peppermint Mocha — in a green cup featuring a “mosaic of more than a hundred people drawn in one continuous stroke,” according to a company press release. Created by artist Shogo Ota, the artwork is meant to symbolize shared human connection. “The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers,” said chairman and CEO Howard Schultz. “During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4552565/starbucks-holiday-green-cup/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4552565/starbucks-holiday-green-cup/"},"headline":"Starbucks Kicks Off Holiday Season With New Meaningful Green Cup","datePublished":"2016-11-01T07:01:17.000Z","dateModified":"2026-04-13T07:38:14.556Z","description":"Featuring a design symbolizing unity","url":"https://time.com/4552565/starbucks-holiday-green-cup/","keywords":["Newsfeed","Food & Drink","Business topic","Starbucks","Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt46f78b3853b6998a/6988ac56196cf410b703dc7c/starbucks-green-cup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt46f78b3853b6998a/6988ac56196cf410b703dc7c/starbucks-green-cup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"starbucks-green-cup","caption":"","creditText":"Starbucks","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4552565/starbucks-holiday-green-cup/","name":"Starbucks Kicks Off Holiday Season With New Meaningful Green Cup"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME Raw: Donald Trump Suggests Starbucks Boycott","description":"TIME Raw: Donald Trump Suggests Starbucks Boycott","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/2DwTaWSv/poster.jpg?width=720","uploadDate":"2015-11-10T13:09:22.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/2DwTaWSv.m3u8","embedUrl":"https://time.com/4552565/starbucks-holiday-green-cup/","duration":"PT19S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4552565/starbucks-holiday-green-cup/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```