TIME Hillary Clinton

Hillary Clinton Uses ‘Daisy Girl’ in Ad Criticizing Donald Trump

The Daisy Girl warns us, again, about the threat of nuclear weapons

Hillary Clinton enlisted the help of the star of Lyndon Johnson’s infamous “Daisy” ad to offer a condemnation of Republican presidential nominee Donald Trump.

In the Clinton spot, Monique Corzilius Luiz, who was the little girl seen picking daisies in a field in the 1964 ad, expresses concern about the possibility of Trump having access to the nuclear codes given his insistence on being “unpredictable” if elected commander-in-chief.

“The fear of nuclear war that we had as children, I never thought our children would ever have to deal with that again,” she says.

Clips from rallies where Trump has declared his interest in bombing American enemies without regard and being unpredictable are interwoven with clips of an MSNBC spot where host Joe Scarborough discusses the limits on a president who wishes to use nuclear weapons.

The ad comes just days before Election Day amid an increasingly contentious battle for the White House. The Clinton team has repeatedly tried to mark Trump with the same “itchy trigger-finger” image that dogged Republican Presidential nominee Barry Goldwater during the 1964 election.

As TIME History has noted, the Daisy Girl ad, which ran only once, is one of the most infamous and effective campaign ads in history.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team