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---
title: Beyonce, Blue Ivy, Halloween Costume: Salt-N-Pepa Tribute
description: Beyonce, Blue Ivy, and Tina Knowles Lawson were group costume goals when they dressed up as the ladies of Salt-N-Pepa for Halloween.
canonical: https://time.com/4551352/beyonce-blue-ivy-tina-knowles-salt-n-pepa-halloween-costume/
author: Cady Lang
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article:published_time: 2016-10-31T14:58:38.000Z
article:modified_time: 2026-04-13T07:38:11.629Z
og:title: Beyonce and Blue Ivy Dressed Up as Salt-N-Pepa for Halloween and It was Epic
og:description: Three generations of flawless, one great costume
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twitter:title: Beyonce and Blue Ivy Dressed Up as Salt-N-Pepa for Halloween and It was Epic
twitter:description: Three generations of flawless, one great costume
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# Beyoncé and Blue Ivy Dressed Up as Salt-N-Pepa for Halloween and It Was Epic

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Oct 31, 2016 2:58 PM UTC

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Oct 31, 2016 2:58 PM UTC

[Beyoncé is pretty much flawless](http://time.com/70716/beyonce-2014-time-100/) at anything she does, whether it’s [continuing to perform](http://time.com/4533139/beyonce-rips-out-earring-concert/) without missing a beat after her earring is ripped out or casually dropping a [surprise album](http://time.com/4305814/beyonce-lemonade-new-album-listen-tidal/) with full visuals.

So when it comes to Halloween, it’s no surprise that Queen Bey reigns supreme — and this year, her look included her daughter Blue Ivy and her mother Tina Knowles-Lawson in what might be the most epic group costume of all time. The three generations of Knowles women went into full-on ’80s throwback mode with an homage to Salt, Pepa and DJ Spinderella of Salt-N-Pepa.

The costumes were perfect for any old school hip hop fan down to the accessories, with [Beyoncé](http://time.com/70716/beyonce-2014-time-100/) rocking a Casio watch, an MCM fanny pack, gold sneakers and bamboo earrings along with her red spandex bodysuit and Dapper Dan-esque jacket. Jay Z even makes an appearance in his own ’80s-inspired look, complete with a dookie chain and a leather bomber jacket. Talk about group costume goals!

See the three flawless ladies below.

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