Instead, there were only fries, milkshakes and burgers for some of the first customers — billed as using "high-quality ingredients" but selling at fast food prices . Chipotle opened the burger restaurant as it looks to improve its brand and branch out after a series of food safety mishaps.
“Lancaster is the ideal market for this because the people here really appreciate an excellent burger served at a reasonable price,” Dave Chrisman, a Chipotle employee from Ohio who oversaw the Tasty Made development process, said in a statement.
Chipotle co-CEO Steve Ells said the restaurant operates with an "advanced queuing system that uses heads-up visual cues" for cooks to make the food quickly, rather than pre-making frozen burgers. Ells, Chrisman and chef Nate Appleman led the company's initiative.