Burger King has taken its Halloween game to a new level this year by disguising a location in Queens, N.Y., as a McDonald’s ghost.
The restaurant — which is covered in giant white tarps with eye holes cut to resemble Mickey D’s famous golden arches — features a sign that reads, “BOOOOO! Just kidding. We still flame grill our burgers. Happy Halloween.”
It’s a move that several people on Twitter have taken note of, expressing their appreciation for the fast food giant’s creative trolling with tweets such as, “This Burger King dressing up as a McDonald’s ghost is a a level of pettiness once unheard of.”
See several of the best reactions to this epic prank below.
[h/t Uproxx]
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Megan McCluskey at megan.mccluskey@time.com