Khloe Kardashian has swiftly become known as the athletic and health-conscious one in the family thanks to her ‘revenge body’ and daily workout Snapchats. But the youngest Kardashian sister is unafraid her past, specifically the times when people weren’t so nice about her weight. So she’s turning the fat-shaming she witnessed in the fashion industry into something positive: A size-inclusive denim line called Good American.
“When I was bigger, a lot of places didn’t carry my size,” Kardashian tells PEOPLE in their newest issue, hitting newsstands this Friday. “I was a 30 or 31 at the time. I didn’t think that was astronomical sizing but people went, ‘Uh! What size are you? Oh we don’t have that here but we can order it.’ I was like, ‘Screw you, you just made me feel like s—.’ And that’s how a lot of women feel.”
According to Racked, Kardashian’s Good American jeans come in sizes 0 to 24 so that people of all sizes can shop for them. “It’s frustrating when you’re with your girlfriends and you’re shopping, and all of your girlfriends are on one side, but you have to go to some smaller department,” Kardashian told Racked. “It just alienates you. It doesn’t make you feel good.”
Even the name is a nod to unapologetically body-positive women: “I think the good American girl doesn’t really apologize for herself, and she’s not very shy,” Kardashian’s business partner Emma Grede told Racked in the same interview. “I want a woman to put them on and feel bloody good and empowered about herself. I think clothes do so much for people, when you’ve got the right fitting clothes, and you feel really good and you get up. I think it’s an important thing, and I don’t think that should stop at any size range.”
Kardashian also clarified to PEOPLE that her new lifestyle isn’t about being thin, it’s all about being mentally and physically healthy and empowered. “I don’t care what a scale says,” she said. “Working out is the best form of therapy.”
Read the full interview at People.com