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---
title: Amy Schumer &#x27;Formation&#x27; Parody Causes Online Uproar
description: When Amy Schumer&#x27;s recreation of Beyoncé’s &quot;Formation&quot; video debuted on Tidal, online backlash over the parody was almost instantaneous.
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author: Megan McCluskey
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article:published_time: 2016-10-25T15:44:30.000Z
article:modified_time: 2026-04-13T07:37:59.215Z
og:title: Amy Schumer&#x27;s Addresses &#x27;Formation&#x27; Parody Backlash
og:description: The video has sparked the hashtag #AmySchumerGottaGoParty
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twitter:description: The video has sparked the hashtag #AmySchumerGottaGoParty
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# Amy Schumer Addresses the Backlash to Her Beyoncé 'Formation' Video

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Oct 25, 2016 3:44 PM UTC

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

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## Megan McCluskey


Staff Writer

Oct 25, 2016 3:44 PM UTC

When [Amy Schumer and Goldie Hawn’s recreation](http://time.com/4541512/amy-schumer-goldie-hawn-beyonce-formation-parody/) of [Beyoncé’s iconic “Formation”](http://time.com/4211888/beyonce-formation-activism/) debuted on Tidal Friday, backlash over the DIY video was almost instantaneous.

James Corden, Stephen Colbert and other comedians have also recreated “Lemonade” videos before her. This video — which also features Wanda Sykes and Joan Cusack — is a montage of its stars lip-syncing and dancing to the pop star’s [empowerment anthem](http://time.com/4306316/beyonce-lemonade-black-woman-magic/) dedicated to black women, an interpretation which has been called “racist” by online critics. 

“Why this racist, ignorant, white feminist is never held accountable for anything problematic she says is beyond me,” [wrote one Twitter user](https://twitter.com/commieecat/status/790481571908313088?ref%5Fsrc=twsrc%5Etfw).

The clip has even sparked the hashtag [#AmySchumerGottaGoParty](https://twitter.com/hashtag/AmySchumerGottaGoParty?src=hash), a label Tweeters have adopted to express their distaste for the comedian’s actions.

> [](https://twitter.com/commieecat/status/790481571908313088)

> [](https://twitter.com/maureennboyd/status/790652029911785472)

> [](https://twitter.com/FeministaJones/status/790339130559528964)


> [](https://twitter.com/LainaDAZE/status/790524502740381696)

> [](https://twitter.com/engage%5Ftherapy/status/790643377599545345)

> [](https://twitter.com/Kalu%5FMobo/status/790522523406434304)


Schumer responded to the criticism with the Hillary Clinton slogan “Stronger Together” on [Instagram Monday](https://www.instagram.com/p/BL9WUcnDpJj/), posting a photo of herself laying topless in bed with the caption:

“You know you that b-tch when you cause all this conversation. Thanks for the exclusive release Tidal! We had so much fun making this tribute. All love and women inspiring each other.”

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