Maroon 5 dropped a music video for “Don’t Wanna Know,” its new track with Kendrick Lamar on Friday, and it’s a veritable live-action Pokemon Go.
The video, which was directed by David Dobkin (who also helmed the group’s wedding crashing “Sugar” video) features frontman Adam Levine dressed up as a sort of bug and dealing with heartbreak over a fellow Pokemon who’s played by Sarah Silverman.
Celebrity cameos abound, featuring everyone from The Office‘s Ed Helms to Vince Vaughn, as stars-cum-Pokemon who are being chased by humans looking to “catch” them with their smartphones. Absent from the star-studded lineup is Lamar, whose part in the song is not a part of the video.
Is this video a bizarre, sly nod to society’s obsession with celebrity in the social media age? Or is it just some light-hearted fun at the expense of the viral app? Who knows — but one thing is clear, with the celebs in “Don’t Wanna Know,” you’ve just gotta catch them all.
Watch the full video below.
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Write to Cady Lang at cady.lang@timemagazine.com