--- title: Disney 10 Princess Principles Poster Download description: The guidelines emphasize characteristics like loyalty and justice, and shy away from superficial requirements for the aspiring young royal. canonical: https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-10-12T15:45:22.000Z article:modified_time: 2026-04-13T07:37:33.550Z og:title: Disney Releases the 10 Qualifications a Modern Princess Needs og:description: The ten new guidelines for aspiring royalty ask children to be loyal and caring. og:url: https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb91329b2cee82876/6988a9aba988ca31786b9bab/katemorossposter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2362 og:image:height: 1329 og:image:alt: katemorossposter og:type: article twitter:card: summary_large_image twitter:title: Disney Releases the 10 Qualifications a Modern Princess Needs twitter:description: The ten new guidelines for aspiring royalty ask children to be loyal and caring. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb91329b2cee82876/6988a9aba988ca31786b9bab/katemorossposter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Disney's 10 New Rules for Being a Princess Emphasize Character Instead of Beauty > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Oct 12, 2016 3:45 PM UTC  Kate Moross/Disney  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Oct 12, 2016 3:45 PM UTC Disney princesses have come under scrutiny over the past year for their [unrealistic representations of body image](http://time.com/3667700/frozen-brave-disney-princesses-heroes-and-sexism/?iid=sr-link3)—those exaggerated tiny waists, giant eyes, and slender wrists may have been the trademark of Disney royalty for decades, but they’re also [problematic for girls’ self esteem and body image.](http://time.com/4378119/disney-princess-effect-on-girls/?iid=sr-link1) So Disney has updated their “princess principles,” releasing a set of illustrated posters to emphasize the ten new rules for joining the hallowed halls of a fantasy kingdom. The poster reads as follows: --- > “” --- You’ll notice that none of these principles refer to appearance or royal privilege. Instead, they go hard on loyalty, honesty, and justice. The principles are [available as free poster downloads](http://inspired.disney.co.uk/disney-princess/modern-princess-principles-posters/); it’s as of yet unclear how they will be incorporated into Disney’s preexisting stable of beloved, tiara-bedecked characters. So far, the response to the new unveiling has been “about time.” > [](https://twitter.com/BreedLondon/status/785534262447632385) > [](https://twitter.com/confidentlymum/status/785523785587884032) > [](https://twitter.com/v1sharma/status/786166153911472128) > [](https://twitter.com/apaulbullock/status/785432136035758080) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/"},"headline":"Disney's 10 New Rules for Being a Princess Emphasize Character Instead of Beauty","datePublished":"2016-10-12T15:45:22.000Z","dateModified":"2026-04-13T07:37:33.550Z","description":"Here are the modern \"princess principles\"","url":"https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/","keywords":["Newsfeed","Television","movies","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb91329b2cee82876/6988a9aba988ca31786b9bab/katemorossposter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb91329b2cee82876/6988a9aba988ca31786b9bab/katemorossposter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"katemorossposter","caption":"","creditText":"Kate Moross/Disney","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4527934/disneys-10-new-rules-for-being-a-princess-emphasize-character-instead-of-beauty/","name":"Disney's 10 New Rules for Being a Princess Emphasize Character Instead of Beauty"}}]}] ```