--- title: What Donald Trump's Latest Ad Means description: With less than four weeks left before Election Day, the Trump campaign continues to find new ways to take the race into the mud. canonical: https://time.com/4527801/what-donald-trumps-latest-ad-means/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2016-10-12T14:44:11.000Z article:modified_time: 2026-02-23T01:08:42.822Z article:section: Politics og:title: What Donald Trump's Latest Ad Means og:description: With less than four weeks left before Election Day, the Trump campaign continues to find new ways to take the race into the mud. og:url: https://time.com/4527801/what-donald-trumps-latest-ad-means/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb24c27fcf0ec0da8/6986837dcd6848a30809364f/morning-must-reads1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Morning Must Reads og:type: article twitter:card: summary_large_image twitter:title: What Donald Trump's Latest Ad Means twitter:description: With less than four weeks left before Election Day, the Trump campaign continues to find new ways to take the race into the mud. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb24c27fcf0ec0da8/6986837dcd6848a30809364f/morning-must-reads1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # What Donald Trump's Latest Ad Means by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 12, 2016 2:44 PM UTC  The early morning sun rises behind the US Capitol Building in Washington, DC. The early morning sun rises behind the US Capitol Building in Washington, DC.Mark Wilson—Getty Images by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 12, 2016 2:44 PM UTC **_If you only read one thing:_** _There are less than four weeks until Election Day, and it couldn’t come soon enough. The GOP nominee and his campaign continue to find new ways to bring the race further into the mud—the latest being a video questioning Hillary Clinton’s health and fitness to serve. Catering to the right wing blogosphere, Donald Trump is trying to turn the race into a pure base election, on hopes of scaring off swing voters in the center by making the race so detestable that only the most committed supporters turn out. So rather than try to expand his appeal—which may be impossible after his recent streak of inflammatory comments and attacks—he is trying to lower hers at all costs. It’s an all-in bet that the enthusiasm gap will make the race competitive in the final weeks, but Clinton’s well-organized campaign makes that unlikely._ Trump seems to be relishing taking gratuitous shots at his party’s leadership. There is essentially no political upside, and only personal satisfaction in the insults directed at Paul Ryan and John McCain. And Hillary Clinton’s campaign is trying to implicate Trump’s campaign directly into the Wikileaks hacks of their internal emails, in some ways playing into Russian efforts to sow distrust in the electoral process. Maine’s governor wants Trump’s “authoritarian power.” The challenge of Obama’s Mars push. And new allegations about Trump and women. _Here are your must reads:_ **Must Reads** [Trump Declares War on GOP, Says ‘the Shackles Have Been Taken Off’ ](https://www.washingtonpost.com/politics/trump-declares-war-on-the-republican-party-four-weeks-before-election-day/2016/10/11/93b21dc4-8fc9-11e6-9c52-0b10449e33c4%5Fstory.html)No-holds-barred campaign \[Washington Post\] [Donald Trump Unleashes on Paul Ryan, John McCain in O’Reilly Factor Interview ](http://time.com/4527497/donald-trump-oreilly-factor-paul-ryan-john-mccain/)Not helping \[TIME\] [President Obama Lays Into Donald Trump at Campaign Event ](http://time.com/4527343/president-obama-donald-trump-campaign-event/)“You don’t have to be a husband or a father to hear what we heard just a few days ago and say that’s not right,” he says \[TIME\] [Clinton Aide Links Trump Campaign to Russian Email Hacking ](https://apnews.com/88ac9159e5c449f599e0949c3cbb8034/Clinton-aide-links-Trump-campaign-to-Russian-email-hacking)Claims campaign had advance knowledge of hack \[Associated Press\] **Sound Off** “I’m not sure I believe it.” — Donald Trump on Fox News on polls showing a historic deficit with women “We’re calling into question whether she’s got the stamina to lead.” — Trump campaign manager Kellyanne Conway on the campaign’s new ad raising questions about Hillary Clinton’s health **Bits and Bites** [Teen Beauty Queens Say Trump Walked In On Them Changing](https://www.buzzfeed.com/kendalltaggart/teen-beauty-queens-say-trump-walked-in-on-them-changing?utm%5Fterm=.om6L9zmv#.kyVjAmPl) \[BuzzFeed\] [Billy Bush Negotiating Exit From NBC’s ‘Today’ Show After Trump Tape](http://www.hollywoodreporter.com/news/billy-bush-negotiating-exit-today-937264) \[Hollywood Reporter\] [Hillary Clinton and Al Gore Bring Climate Change Message to the Issue’s Front Line](http://time.com/4527086/hillary-clinton-al-gore-climate-change-florida/) \[TIME\] [Donald Trump Thinks a Lot of Things Are Phony, Rigged, Politically Motivated Hoaxes](http://time.com/4522922/donald-trump-rigged-phony-hoaxes/) \[TIME\] [Donald Trump’s New Ad Attacks Hillary Clinton’s Health](http://time.com/4526724/donald-trumps-new-ad-attacks-hillary-clintons-health/) \[TIME\] [President Obama Says We’re Going to Mars. If Only It Were That Easy](http://time.com/4526470/mars-president-barack-obama/?xid=newsletter-brief) \[TIME\] [Maine Gov. LePage: ‘We Need a Donald Trump to Show Authoritarian Power’](http://www.nbcnews.com/card/maine-gov-lepage-we-need-donald-trump-show-authoritarian-power-n664336?cid=sm%5Ftw) \[NBC\] What Donald Trump's Latest Ad Means ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4527801/what-donald-trumps-latest-ad-means/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4527801/what-donald-trumps-latest-ad-means/"},"headline":"What Donald Trump's Latest Ad Means","datePublished":"2016-10-12T14:44:11.000Z","dateModified":"2026-02-23T01:08:42.822Z","description":"Morning Must Reads: October 12","url":"https://time.com/4527801/what-donald-trumps-latest-ad-means/","keywords":["Morning Must Reads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb24c27fcf0ec0da8/6986837dcd6848a30809364f/morning-must-reads1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb24c27fcf0ec0da8/6986837dcd6848a30809364f/morning-must-reads1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Morning Must Reads","caption":"Capitol","creditText":"Mark Wilson—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4527801/what-donald-trumps-latest-ad-means/","name":"What Donald Trump's Latest Ad Means"}}]}] ```