--- description: Covergirl's latest spokesmodel is James Charles, a 17-year-old makeup artist who will appear alongside Katy Perry in campaigns. title: Meet CoverGirl's First Ever CoverBoy, James Charles image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Meet CoverGirl's First Ever CoverBoy, James Charles  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Oct 11, 2016 9:47 PM CUT  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Oct 11, 2016 9:47 PM CUT [CoverGirl](http://time.com/money/4136668/star-wars-force-awakens-marketing-brands/ "undefined") made history with the appointment of 17-year-old James Charles as its newest spokesmodel—or, shall we say, CoverBoy—to work with [brand ambassador Katy Perry](http://time.com/4487658/katy-perry-taylor-swift-tweet/ "undefined"). Charles, who’s still a senior in high school, is a makeup artist with nearly 430k followers. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Perry and by himself. Both Charles and Perry announced the news of the new CoverBoy via Instagram, as did the CoverGirl account. In one of the videos posted to the CoverGirl account, Charles breaks the news by telling everyone being a part of the storied brand is “living out one of my biggest dreams.” Watch the full video below and keep scrolling to see more of Charles and Perry’s upcoming campaign. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4527279/covergirls-first-male-spokesperson-james-charles/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4527279/covergirls-first-male-spokesperson-james-charles/"},"headline":"Meet CoverGirl's First Ever CoverBoy, James Charles","datePublished":"2016-10-11T21:47:34.000Z","dateModified":"2026-04-13T07:37:32.660Z","description":"He'll be working alongside brand ambassador Katy Perry","url":"https://time.com/4527279/covergirls-first-male-spokesperson-james-charles/","keywords":["Newsfeed","Entertainment","beauty","Katy Perry","Culture"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4527279/covergirls-first-male-spokesperson-james-charles/","name":"Meet CoverGirl's First Ever CoverBoy, James Charles"}}]}] ```