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title: CoverGirl Appoints First Male Spokesperson, James Charles
description: Covergirl&#x27;s latest spokesmodel is James Charles, a 17-year-old makeup artist who will appear alongside Katy Perry in campaigns.
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article:published_time: 2016-10-11T21:47:34.000Z
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# Meet CoverGirl's First Ever CoverBoy, James Charles

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## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
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Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=69098cf0-b8d1-4c34-8a55-8c2884c0871a&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

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#### Are TIME's newsletters free?

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#### Who writes TIME's newsletters?

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#### How do I sign up for a TIME newsletter?

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Oct 11, 2016 9:47 PM UTC

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Oct 11, 2016 9:47 PM UTC

[CoverGirl](http://time.com/money/4136668/star-wars-force-awakens-marketing-brands/) made history with the appointment of 17-year-old James Charles as its newest spokesmodel—or, shall we say, CoverBoy—to work with [brand ambassador Katy Perry](http://time.com/4487658/katy-perry-taylor-swift-tweet/).

Charles, who’s still a senior in high school, is a makeup artist with nearly 430k followers. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Perry and by himself.

Both Charles and Perry announced the news of the new CoverBoy via Instagram, as did the CoverGirl account. In one of the videos posted to the CoverGirl account, Charles breaks the news by telling everyone being a part of the storied brand is “living out one of my biggest dreams.”

Watch the full video below and keep scrolling to see more of Charles and Perry’s upcoming campaign.

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