--- title: Ruth's Chris Steak House Michigan Football Promo Goes Awry description: A steak house in Ann Arbor, Mich., saw its promotional deal backfire after Saturday's Michigan-Rutgers football game. canonical: https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/ author: Suyin Haynes article:opinion: false article:content_tier: free article:published_time: 2016-10-10T12:09:07.000Z article:modified_time: 2026-04-13T07:37:28.040Z og:title: Ruth's Chris Steak House Owes Michigan Fans a Lot of Meat og:description: A historic victory for Michigan meant a surprise for the steak house og:url: https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt356f1585a4999724/6988a953cf40a89cd1c4518e/gettyimages-613450790.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3281 og:image:height: 1846 og:image:alt: Michigan v Rutgers og:type: article twitter:card: summary_large_image twitter:title: Ruth's Chris Steak House Owes Michigan Fans a Lot of Meat twitter:description: A historic victory for Michigan meant a surprise for the steak house twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt356f1585a4999724/6988a953cf40a89cd1c4518e/gettyimages-613450790.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Ruth's Chris Steak House Owes Michigan Fans a Lot of Meat After a Promotion Went Awry > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Oct 10, 2016 12:09 PM UTC  Chris Evans #12 of the Michigan Wolverines rushes the ball in the second half against the Rutgers Scarlet Knights at High Point Solutions Stadium on Oct. 8, 2016 in Piscataway, New Jersey. Chris Evans #12 of the Michigan Wolverines rushes the ball in the second half against the Rutgers Scarlet Knights at High Point Solutions Stadium on Oct. 8, 2016 in Piscataway, New Jersey. Michael Reaves—Getty Images by [Suyin Haynes](https://time.com/author/suyin-haynes/) ## Suyin Haynes Oct 10, 2016 12:09 PM UTC A steak house in Ann Arbor, Mich., saw its promotional deal backfire after Saturday’s Michigan-Rutgers football game. Ruth’s Chris Steak House [recently started a promotion](http://www.khou.com/news/weird/ruths-chris-cashing-in-on-score-promotion-after-michigans-78-0-win/332375488) offering Michigan fans a percentage off their total food bill equal to the final winning point differential, KHOU reports. But on Saturday, Michigan beat Rutgers 78-0 in the largest margin of victory since 1939, creating an unexpected result for the restaurant’s owners. As of Sunday afternoon, the restaurant was already booked through Thursday, and it intends to continue the promotion until the end of the football season. But the promotion comes with some caveats, including that the deal is limited to 50% off. \[[_KHOU_](http://www.khou.com/news/weird/ruths-chris-cashing-in-on-score-promotion-after-michigans-78-0-win/332375488)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/"},"headline":"Ruth's Chris Steak House Owes Michigan Fans a Lot of Meat After a Promotion Went Awry","datePublished":"2016-10-10T12:09:07.000Z","dateModified":"2026-04-13T07:37:28.040Z","description":"A historic victory for Michigan meant a surprise for the steak house","url":"https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/","keywords":["Newsfeed","Food","Michigan"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt356f1585a4999724/6988a953cf40a89cd1c4518e/gettyimages-613450790.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Suyin Haynes","jobTitle":null,"url":"https://time.com/author/suyin-haynes/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt356f1585a4999724/6988a953cf40a89cd1c4518e/gettyimages-613450790.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Michigan v Rutgers","caption":"Michigan v Rutgers","creditText":"Michael Reaves—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4524761/ruths-chris-steak-house-ann-arbor-michigan-football/","name":"Ruth's Chris Steak House Owes Michigan Fans a Lot of Meat After a Promotion Went Awry"}}]}] ```