USC Norris Cancer Center Gala - Arrivals
Pierce Brosnan attends the USC Norris Cancer Center Gala at the Beverly Wilshire Four Seasons Hotel on October 10, 2015 in Beverly Hills, California. (Photo by Paul Archuleta/FilmMagic) Paul Archuleta—FilmMagic

The Internet Has a Lot of Feelings About Pierce Brosnan's Controversial New Gig

Oct 07, 2016

Former James Bond actor Pierce Brosnan recently signed on to be the newest spokesperson of Pan Bahar, an Indian pan masala brand.

Pan masala or "paan masala" is a mixture consisting of areca nut and spices that's generally chewed with tobacco and/or betel leaves. According to The Washington Post, the concoction has a government-mandated warning that tells consumers that it's "injurious to health;" it's also worth noting that the World Health Organization's International Agency for Research on Cancer says that the areca nut is carcinogenic to humans.

Brosnan appears in an ad campaign for the product that includes a video depicting him as an action star who is aided by a can of pan masala; the campaign however, has received backlash online for the suave endorsement of a product that is associated with health risks.

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