--- title: Hurricane Matthew: Hillary Clinton Pulls Weather Channel Ads description: Hillary Clinton's presidential campaign pulled its advertisements from the Weather Channel in Florida on Thursday as Hurricane Matthew approached. canonical: https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2016-10-06T19:32:34.000Z article:modified_time: 2026-08-19T07:45:31.273Z article:section: Politics og:title: Hillary Clinton Pulls Weather Channel Ads Because of Hurricane Matthew og:description: Both Clinton and Trump had to change plans in Florida, a battleground state og:url: https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb0b574c5a201645a/6988a900524fc024e0df9bfd/hillary-clinton-florida-ads-hurricane-matthew-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5568 og:image:height: 3132 og:image:alt: hillary clinton florida ads hurricane matthew donald trump og:type: article twitter:card: summary_large_image twitter:title: Hillary Clinton Pulls Weather Channel Ads Because of Hurricane Matthew twitter:description: Both Clinton and Trump had to change plans in Florida, a battleground state twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb0b574c5a201645a/6988a900524fc024e0df9bfd/hillary-clinton-florida-ads-hurricane-matthew-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Pulls Ads From Florida Weather Channel Because of Hurricane Matthew > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=796042df-f282-4c8d-a029-376faca1eec1&cr=time-nl-dcbrief-2026q3-v1)  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Oct 6, 2016 7:32 PM UTC  People bike on the beach ahead of hurricane Matthew in Atlantic Beach, Fla., on Oct. 5, 2016. People bike on the beach ahead of hurricane Matthew in Atlantic Beach, Fla., on Oct. 5, 2016. Jewel Samad—AFP/Getty Images  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Oct 6, 2016 7:32 PM UTC Hillary Clinton’s presidential campaign pulled its ads from the Weather Channel in Florida on Thursday as Hurricane Matthew approached. Clinton spokesperson Jesse Ferguson said the campaign asked the Florida Weather Channel stations to postpone running ads they had scheduled, and explained in a statement that ad changes from earlier this week had affected those weather station spots. The [Associated Press reported](http://www.herald-dispatch.com/ap/ap%5Fnation/can-t-compete-with-matthew-candidates-cut-florida-campaigns/article%5Fedcba4bd-325b-532c-a7b6-6881231b4974.html) the campaign was “sensitive to being seen as trying to capitalize on the storm.” > [](https://twitter.com/danmericaCNN/status/784065902102929410) The Democratic nominee wasn’t alone in adjusting her campaigning because of the weather. Republican nominee Donald Trump cancelled a rally in North Carolina and his campaign called off a Florida event with Ivanka Trump. “Our thoughts and prayers go out to everyone in the path of Hurricane Matthew, namely in Florida, Georgia and the Carolinas,” Trump said in a statement. “These warnings are very, very serious–if your home is in the path of the hurricane and you are being advised to leave, you need to do so right now.” In Florida, Clinton’s campaign closed all of its offices in affected areas and moved staffers and volunteers to inland locations. \[[_AP_](http://www.herald-dispatch.com/ap/ap%5Fnation/can-t-compete-with-matthew-candidates-cut-florida-campaigns/article%5Fedcba4bd-325b-532c-a7b6-6881231b4974.html)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/"},"headline":"Hillary Clinton Pulls Ads From Florida Weather Channel Because of Hurricane Matthew","datePublished":"2016-10-06T19:32:34.000Z","dateModified":"2026-08-19T07:45:31.273Z","description":"Both major party presidential nominees changed plans in the battleground state","url":"https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/","keywords":["2016 Election","weather","Hillary Clinton","2016 Election","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb0b574c5a201645a/6988a900524fc024e0df9bfd/hillary-clinton-florida-ads-hurricane-matthew-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb0b574c5a201645a/6988a900524fc024e0df9bfd/hillary-clinton-florida-ads-hurricane-matthew-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"hillary clinton florida ads hurricane matthew donald trump","caption":"hillary clinton florida ads hurricane matthew donald trump","creditText":"Jewel Samad—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/2016-election/","name":"2016 Election"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4521766/hillary-clinton-hurricane-matthew-pulling-ads/","name":"Hillary Clinton Pulls Ads From Florida Weather Channel Because of Hurricane Matthew"}}]}] ```