--- title: Ivanka Trump Appears in Campaign Ad Aimed at Women Voters description: A new ad for Republican presidential candidate Donald Trump stars his daughter Ivanka Trump, in an effort to appeal to more women voters canonical: https://time.com/4515709/ivanka-trump-campaign-ad-women/ author: Katie Reilly article:opinion: false article:content_tier: free article:published_time: 2016-10-01T15:51:33.000Z article:modified_time: 2026-08-19T07:45:34.265Z article:section: Politics og:title: Ivanka Trump Appears in New Campaign Ad Aimed at Women Voters og:description: Donald Trump has made a recent push to appeal to women voters og:url: https://time.com/4515709/ivanka-trump-campaign-ad-women/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c06890151f5048e/6988a84f524fc02134df9b06/ivanka-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: Ivanka Trump og:type: article twitter:card: summary_large_image twitter:title: Ivanka Trump Appears in New Campaign Ad Aimed at Women Voters twitter:description: Donald Trump has made a recent push to appeal to women voters twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c06890151f5048e/6988a84f524fc02134df9b06/ivanka-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Ivanka Trump Appears in New Campaign Ad Aimed at Women Voters > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters.  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Oct 1, 2016 3:51 PM UTC  Ivanka Trump introduces her father, Republican presidential candidate Donald Trump, to deliver a policy speech on child care in Aston, Pa., on Sept. 13, 2016. Ivanka Trump introduces her father, Republican presidential candidate Donald Trump, to deliver a policy speech on child care in Aston, Pa., on Sept. 13, 2016.Evan Vucci—AP  by [Katie Reilly](https://time.com/author/katie-reilly/)  ## Katie Reilly Oct 1, 2016 3:51 PM UTC A new ad for Republican presidential candidate Donald Trump stars his daughter [Ivanka Trump](http://time.com/4418530/republican-convention-ivanka-trump/), part of an effort to appeal to more women voters, who still [favor Hillary Clinton](http://time.com/4495895/donald-trump-womens-issues/). “The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut,” Ivanka Trump says in the 30-second ad released Friday. Ivanka Trump, a business executive and mother to three young children, has become the face of much of Donald Trump’s outreach to women voters. She has been actively involved in the recent rollout of her father’s [policies on childcare](http://time.com/4489898/donald-trump-joins-the-mommy-wars/) in the workforce. The presidential candidate has said he supports child-care tax credits, paid maternity leave and subsidies for stay-at-home parents, which his daughter addresses in the new ad. “Donald Trump understands the needs of a modern workforce. My father will change outdated labor laws so that they support women and American families,” Ivanka Trump said in the ad. “He will provide tax credits for child care, paid maternity leave and dependent care savings accounts. This will allow women to support their families and further their careers.” The ad is part of a $7.5 million buy for next week, the [Washington _Post_ reported](https://www.washingtonpost.com/news/post-politics/wp/2016/09/30/ivanka-trump-stars-in-new-campaign-ad-to-help-her-father-appeal-to-women/). It is set to air nationally and in battle ground states on cable networks with large female audiences, according to the _Post._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4515709/ivanka-trump-campaign-ad-women/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4515709/ivanka-trump-campaign-ad-women/"},"headline":"Ivanka Trump Appears in New Campaign Ad Aimed at Women Voters","datePublished":"2016-10-01T15:51:33.000Z","dateModified":"2026-08-19T07:45:34.265Z","description":"Donald Trump has made a recent push to appeal to women voters","url":"https://time.com/4515709/ivanka-trump-campaign-ad-women/","keywords":["Donald Trump","2016 Election"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c06890151f5048e/6988a84f524fc02134df9b06/ivanka-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Katie Reilly","jobTitle":null,"url":"https://time.com/author/katie-reilly/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c06890151f5048e/6988a84f524fc02134df9b06/ivanka-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ivanka Trump","caption":"Ivanka Trump introduces her father, Republican presidential candidate Donald Trump, to deliver a policy speech on child care, Tuesday, Sept. 13, 2016, in Aston, Penn. 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