--- title: National Voter Registration Day: Uber Participates description: The popular ride-sharing app is teaming up with Google to get out the vote. canonical: https://time.com/4508574/national-voter-registration-day-uber-google/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-09-27T13:00:31.000Z article:modified_time: 2026-08-19T07:44:13.162Z article:section: Politics og:title: Uber Wants to Get Riders Registered to Vote og:description: The popular ride-sharing app is teaming up with Google. og:url: https://time.com/4508574/national-voter-registration-day-uber-google/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Uber Wants to Get Riders Registered to Vote twitter:description: The popular ride-sharing app is teaming up with Google. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Uber Wants to Get Riders Registered to Vote > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Sep 27, 2016 1:00 PM UTC by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Sep 27, 2016 1:00 PM UTC Uber is launching a new initiative to get its users to vote.  Uber and Google are sending out an email campaign on Tuesday aimed at getting riders and drivers registered to vote. Uber In honor of [National Voter Registration Day](http://time.com/4502154/voter-registration-history/), the ride-sharing app is sending out an email campaign and social media blast on Tuesday aimed at making voter registration information available to riders and drivers. “This election is turning out to be a real barnburner and we know that many Uber riders and drivers want to participate,” said Niki Christoff, Uber’s head of federal affairs. Uber is partnering with Google to provide riders and drivers access to the search giant’s [“how to vote”](https://g.co/kgs/wbAqHp) tool that points users to a state-by-state voter guide, including deadlines and instructions for getting registered. Google rolled out a few tools to assist voters after [experiencing an increase](http://time.com/4452833/search-how-to-vote-google/) in the number of people turning to the platform for information around the election. Voting-related searches usually peak around October, when many Americans rush to figure out when their state’s [voter registration deadlines](http://time.com/4443588/register-vote-voter-state-laws/) are. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4508574/national-voter-registration-day-uber-google/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4508574/national-voter-registration-day-uber-google/"},"headline":"Uber Wants to Get Riders Registered to Vote","datePublished":"2016-09-27T13:00:31.000Z","dateModified":"2026-08-19T07:44:13.162Z","description":"The popular ride-sharing app is teaming up with Google","url":"https://time.com/4508574/national-voter-registration-day-uber-google/","keywords":["Voting","Tech","2016 Election","Uber"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/voting/","name":"Voting"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4508574/national-voter-registration-day-uber-google/","name":"Uber Wants to Get Riders Registered to Vote"}}]}] ```