Uber is launching a new initiative to get its users to vote.
In honor of National Voter Registration Day, the ride-sharing app is sending out an email campaign and social media blast on Tuesday aimed at making voter registration information available to riders and drivers.
“This election is turning out to be a real barnburner and we know that many Uber riders and drivers want to participate,” said Niki Christoff, Uber’s head of federal affairs.
Uber is partnering with Google to provide riders and drivers access to the search giant’s “how to vote” tool that points users to a state-by-state voter guide, including deadlines and instructions for getting registered.
Google rolled out a few tools to assist voters after experiencing an increase in the number of people turning to the platform for information around the election.
Voting-related searches usually peak around October, when many Americans rush to figure out when their state’s voter registration deadlines are.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com