--- title: The Simpsons Premiere: Watch Homer Mention Arnold Palmer description: In an odd coincidence, the series premiere of the animated show featured a reference to the late golfer's classic namesake beverage. canonical: https://time.com/4507810/simpsons-arnold-palmer/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-09-26T15:43:45.000Z article:modified_time: 2026-04-13T07:36:59.961Z og:title: 'The Simpsons' Premiere Weirdly Mentioned Arnold Palmer og:description: In an odd coincidence, the animated show's premiere referenced the late golfer. og:url: https://time.com/4507810/simpsons-arnold-palmer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: 'The Simpsons' Premiere Weirdly Mentioned Arnold Palmer twitter:description: In an odd coincidence, the animated show's premiere referenced the late golfer. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # _The Simpsons_ Season Premiere Coincidentally Referenced Late Golfer Arnold Palmer > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=aaa5239a-0f0c-47a2-a08d-6df1d84aca80&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=aaa5239a-0f0c-47a2-a08d-6df1d84aca80&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=aaa5239a-0f0c-47a2-a08d-6df1d84aca80&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 26, 2016 3:43 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 26, 2016 3:43 PM UTC In an unusual coincidence, the season premiere episode of [long-running animated comedy](http://time.com/4505787/the-simpsons-every-600-episode-13-days-fxx/?iid=sr-link1) _The Simpsons_ made a reference to the [late famed golfer Arnold Palmer,](http://time.com/4507133/golfing-legend-arnold-palmer-dies-aged-87/?iid=sr-link2) who passed away on Sunday — the same day the episode aired — at 87\. In the oddly prescient scene, Homer enthusiastically describes one of his bizarre schemes to Marge, and it all revolves around Palmer’s namesake drink. “I’m going to fill a Super Soaker full of lemonade, Karl’s going to fill one with iced tea and we’re going to Arnold Palmer Lenny when he walks in!” he begins. “Arnold Palmer Lenny? You’re going to Arnold Palmer Lenny?” she asks, unclear. “Yeah, you see, Arnold Palmer was a golfer and he made up this drink where it’s not a full glass of lemonade or a full glass of iced tea,” Homer then explains about the [now-classic beverage.](http://time.com/4507209/arnold-palmer-drink-history/?iid=sr-link1) Twitter users were quick to point out the eerie reference, calling it “scary” and “weird,” especially since Palmer hadn’t particularly been in the news recently. The episode, the first in the show’s 28th season, had been written prior to Palmer’s passing. > [](https://twitter.com/KirkNawrotzky/status/780208114687700993) > [](https://twitter.com/ThrillHolder/status/780215157226110980) > [](https://twitter.com/AmyGallop66/status/780235705792421888) > [](https://twitter.com/AlanHenry/status/780255807237681152) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4507810/simpsons-arnold-palmer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4507810/simpsons-arnold-palmer/"},"headline":"The Simpsons Season Premiere Coincidentally Referenced Late Golfer Arnold Palmer","datePublished":"2016-09-26T15:43:45.000Z","dateModified":"2026-04-13T07:36:59.961Z","description":"“Yeah, you see, Arnold Palmer was a golfer...\"","url":"https://time.com/4507810/simpsons-arnold-palmer/","keywords":["Newsfeed","Entertainment","Television"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4507810/simpsons-arnold-palmer/","name":"The Simpsons Season Premiere Coincidentally Referenced Late Golfer Arnold Palmer"}}]}] ```