--- title: Apple Moving Forward With Amazon Echo Rival Powered by Siri description: Apple is continuing work on an Internet-connected gadget powered by its Siri voice assistant, according to a new report. canonical: https://time.com/4505602/apple-amazon-echo-siri/ author: Alex Fitzpatrick article:opinion: false article:content_tier: free article:published_time: 2016-09-23T12:43:32.000Z article:modified_time: 2026-04-13T08:50:32.246Z article:section: Business og:title: Apple Moving Forward With Amazon Echo Rival og:description: Google's making one, too og:url: https://time.com/4505602/apple-amazon-echo-siri/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9b3ec1e4eadd7a76/6988a742bc6cfc6fce3deae7/gettyimages-5999442781.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Apple Holds Press Event To Introduce New iPhone og:type: article twitter:card: summary_large_image twitter:title: Apple Moving Forward With Amazon Echo Rival twitter:description: Google's making one, too twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9b3ec1e4eadd7a76/6988a742bc6cfc6fce3deae7/gettyimages-5999442781.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Apple Moving Forward With Amazon Echo Rival  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Sep 23, 2016 12:43 PM CUT  Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California. Apple CEO Tim Cook speaks on stage during a launch event on September 7, 2016 in San Francisco, California.Stephen Lam—Getty Images  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Sep 23, 2016 12:43 PM CUT Apple is continuing work on an Internet-connected gadget powered by its Siri voice assistant, according to a new report. The device, which Bloomberg [reports](http://www.bloomberg.com/news/articles/2016-09-23/apple-said-to-step-up-plans-for-echo-style-smart-home-device-itfnod11 "undefined") recently entered the prototyping phase, would be a rival to Amazon’s Echo speaker, a surprise hit following its release about two years ago. Amazon has sold about 3 million Echo devices, [according](http://files.ctctcdn.com/150f9af2201/f4d466bb-0ef8-4568-9918-b8648e6375e1.pdf "undefined") to one estimate. Google is also planning a similar device, called [Google Home](https://home.google.com/ "undefined"). Like the Echo, the yet-unnamed Apple gadget would respond to various voice requests. Users might be able to ask it to read the weather report or change the heat setting for an Internet-connected thermostat, for instance. An Apple spokesperson did not immediately return TIME’s request for comment. Apple’s work on a Siri-connected speaker is yet another sign the world’s largest company sees voice control as the future of computing. The company recently introduced Siri on desktop and laptop computers for the first time, while the assistant is also prominent on Apple’s new wireless AirPod earbuds. At this point, it seems Apple’s strategy is to turn Siri into an ever-present aide accessible across the company’s devices. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4505602/apple-amazon-echo-siri/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4505602/apple-amazon-echo-siri/"},"headline":"Apple Moving Forward With Amazon Echo Rival","datePublished":"2016-09-23T12:43:32.000Z","dateModified":"2026-04-13T08:50:32.246Z","description":"Google's making one, too","url":"https://time.com/4505602/apple-amazon-echo-siri/","keywords":["Tech","Apple","Amazon","Gadgets","Siri"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9b3ec1e4eadd7a76/6988a742bc6cfc6fce3deae7/gettyimages-5999442781.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9b3ec1e4eadd7a76/6988a742bc6cfc6fce3deae7/gettyimages-5999442781.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Holds Press Event To Introduce New iPhone","caption":"Apple Holds Press Event To Introduce New iPhone","creditText":"Stephen Lam—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4505602/apple-amazon-echo-siri/","name":"Apple Moving Forward With Amazon Echo Rival"}}]}] ```