--- title: Kate Moss Is Launching A Modeling Agency to ‘Create Stars’ description: The infamous supermodel is taking her career in a new direction with a plan to create the next generation of superstar models like her. canonical: https://time.com/4499676/kate-moss-modeling-agency/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-09-19T18:12:09.000Z article:modified_time: 2026-04-13T07:36:43.022Z og:title: Kate Moss Is Launching a Modeling Agency to ‘Create Stars’ og:description: The infamous supermodel is getting serious about her own business. og:url: https://time.com/4499676/kate-moss-modeling-agency/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6c2e84bc8f2796ed/6988a6a997cdff2f656add98/kate-moss.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Charlotte Tilbury Celebrates The Launch Of Her First Fragrance With 'Face' Kate Moss og:type: article twitter:card: summary_large_image twitter:title: Kate Moss Is Launching a Modeling Agency to ‘Create Stars’ twitter:description: The infamous supermodel is getting serious about her own business. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6c2e84bc8f2796ed/6988a6a997cdff2f656add98/kate-moss.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Kate Moss Is Launching Her Own Talent Agency: 'I Don't Really Want Pretty People' > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 19, 2016 6:12 PM UTC  Kate Moss attends as Charlotte Tilbury celebrates the launch of her first fragrance "Scent Of A Dream" with 'face' Kate Moss, featuring a surprise live performance by Candi Staton, in the Covent Garden Piazza on September 15, 2016 in London, England. Kate Moss attends as Charlotte Tilbury celebrates the launch of her first fragrance "Scent Of A Dream" with 'face' Kate Moss, featuring a surprise live performance by Candi Staton, in the Covent Garden Piazza on September 15, 2016 in London, England. David M. Benett—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 19, 2016 6:12 PM UTC [Timeless supermodel](http://entertainment.time.com/2014/01/16/watch-kate-moss-age-20-years-in-10-seconds-for-her-40th-birthday/?iid=sr-link6) Kate Moss is already past the age when most models begin considering retirement from the youth-obsessed industry. But Moss is doubling down on her high profile to launch her own talent agency and lifestyle brand to shake up the world that she has dominated for decades, ever since she was discovered at 14 and starred in a series of iconic (and shocking) [Calvin Klein ads](http://fashionista.com/2012/10/kate-moss-says-that-calvin-klein-shoot-with-marky-mark-gave-her-a-nervous-breakdown). In a new [report from _Business of Fashion_](https://www.businessoffashion.com/articles/bof-exclusive/kate-moss-agency-brand-supermodel-business?), Moss announced the founding of [Kate Moss Agency](http://www.katemossagency.com/), which she called “a dream.” “You know that film _Gia_? Faye Dunaway plays the agent. I could so do that! But I want to focus more on managing people’s careers than just \[running\] a modeling agency,” she said in the interview. “I don’t really want pretty people, I want people that want to sing and dance and act — I want to create stars.” In today’s modeling landscape, of course, star power is won and lost on the ranking of social media followings. The famously private Moss, who has previously avoided platforms like Instagram or Twitter, finally launched an Instagram account to go along with the new venture and posted her first image Monday. Moss’s team will have to get savvy to the app fast, as rising [fashion moguls Kendall Jenner](http://time.com/3939231/kendall-jenner-instagram-photo/?iid=sr-link2) and Gigi Hadid — often dubbed the “InstaGirls” — already have the market firmly in their grasp, thanks to their eager audience of millions. As to who these future “stars” will be that Moss will shepherd into the limelight? No word yet on the lineup, but we’d bet that [her 13-year-old daughter](http://time.com/4358677/kate-moss-daughter-lila-grace-vogue-cover/?iid=sr-link1) (and _Vogue_ cover star) Lila Grace will be a shoo-in. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4499676/kate-moss-modeling-agency/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4499676/kate-moss-modeling-agency/"},"headline":"Kate Moss Is Launching Her Own Talent Agency: 'I Don't Really Want Pretty People'","datePublished":"2016-09-19T18:12:09.000Z","dateModified":"2026-04-13T07:36:43.022Z","description":"\"I want to create stars\"","url":"https://time.com/4499676/kate-moss-modeling-agency/","keywords":["Newsfeed","celebrities","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6c2e84bc8f2796ed/6988a6a997cdff2f656add98/kate-moss.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6c2e84bc8f2796ed/6988a6a997cdff2f656add98/kate-moss.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Charlotte Tilbury Celebrates The Launch Of Her First Fragrance With 'Face' Kate Moss","caption":"Charlotte Tilbury Celebrates The Launch Of Her First Fragrance With 'Face' Kate Moss","creditText":"David M. 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