TIME Pandora

Pandora Just Launched a New $5 Subscription Service

Giving subscribers added services

Pandora launched “Pandora Plus” Thursday, its revamped $5 subscription streaming service that offers more skips, replays, and offline access.

Pandora Plus will take place of “Pandora One,” the company’s radio service that boasted no ads and fewer interruptions than its free option. Since Pandora One was also offered for $4.99, existing subscribers to that service will be upgraded automatically.

Pandora Plus will be offered on both iOS and Android smartphones.

Pandora also announced Thursday that it plans to launch an on-demand streaming service later this year for $10 per month—an option that will compete directly with one of its biggest rivals, Spotify.

Aside from offering new subscription services, the company also said this week that it signed direct licensing deals with music giants Sony, Universal and Merlin in an attempt to amp up its current music selection.

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