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title: Adobe Launches Clothing Line of Terrible Stock Photo Shirts
description: The tech company's ironic new fashion venture pokes fun at the stock photography clichés that plague the industry.
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author: Raisa Bruner
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article:published_time: 2016-09-14T19:22:56.000Z
article:modified_time: 2026-04-13T07:36:33.570Z
og:title: Adobe Launches Clothing Line of Terrible Stock Photo Shirts
og:description: The tech company's ironic new fashion venture pokes fun at stock photo tropes.
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltd59bdfc0d5803902/6988a60a524fc093abdf97ae/adobe-tshirts.jpg?branch=production&width=1080&quality=75&auto=webp&crop=16:9)


# Adobe's New Stock Photo Tees Celebrate Women Laughing Alone With Salads and Firm Handshakes

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Sep 14, 2016 7:22 PM UTC

![Adobe's ironic new limited-edition fashion venture is only available to enterprise customers.](https://static.time.com/v3/assets/bltea6093859af6183b/bltd59bdfc0d5803902/6988a60a524fc093abdf97ae/adobe-tshirts.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Adobe's ironic new limited-edition fashion venture is only available to enterprise customers.

Adobe's ironic new limited-edition fashion venture is only available to enterprise customers. Adobe

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Sep 14, 2016 7:22 PM UTC

Adobe — the [computer software company](http://time.com/4286588/adobe-flash-player-security-update/?iid=sr-link1) best known for making creative programs like Photoshop, playing host to PDF documents, and enabling web interactions with Flash technology — announced they are launching a limited-release clothing line… covered in [awful stock photography.](http://time.com/3731150/vince-vaughn-dave-franco-istock-images/?iid=sr-link3)

In a tongue-in-cheek new campaign, the tech giant unveiled the Adobe Stock Apparel collection, now available to their enterprise clients. The basic t-shirts and sweatshirts are emblazoned with standard stock image scenes; things like “laughing woman eating healthy vegetable salad” and “man at desk frustrated with technology.” It’s all a playful jab at the stock photo industry’s laughable tropes, which have [come under fire as outdated](http://time.com/6129/10-ridiculously-cliched-stock-photos-of-women-vs-lean-ins-alternatives/?iid=sr-link2) and unrealistic.

“Let’s celebrate efficiency, firm handshakes and flawless cosmetic dentistry. Let’s honor hilarious vegetables and seniors smiling at their laptop,” Adobe [writes in their lookbook. ](http://blogs.adobe.com/creative/improving-your-creative-process-the-end-of-stock-photography-as-we-know-it/)

The creative marketing ploy is meant to promote their new stock image offering, a 50-million-photo database with reimagined concepts. In the meantime, these ironic t-shirts seem destined to resonate with the hipster types and Adobe aficionados who are already avid users of the brand’s products.

> [](https://twitter.com/adobestock/status/775438882556960768)

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