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title: Donald Trump Tries to Appeal to Female Voters in Ohio
description: Donald Trump created an all-female team, known as the Trump-Pence Women&#x27;s Empowerment Tour, to help woo female voters in Ohio,
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# These Women Are Leading the 'Trump-Pence Women’s Empowerment Tour'

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by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 12, 2016 3:52 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9003e39f3adfff1c/6988a591cf40a81f9ec44c58/donald-trump-womens-empowerment-movement.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Jason LaVeris—FilmMagic/Getty Images; Tasos Katopodis—WireImage/Getty Images

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 12, 2016 3:52 PM UTC

It’s no secret that [Donald Trump](http://time.com/4476276/founding-fathers-donald-trump/) doesn’t necessarily have [women’s issues](http://time.com/4441052/donald-trump-women-issues/) at the forefront of his campaign. That doesn’t mean, however, that he isn’t trying to win over some [women voters](http://time.com/4414067/donald-trump-pollster-kellyanne-conway-women/) from Hillary Clinton’s side, especially in swing states like Ohio. Trump created an all-female team, known as the Trump-Pence Women’s Empowerment Tour, to help woo female voters in the crucial swing state, Politico [reports](http://www.politico.com/story/2016/09/trump-takes-aim-at-clintons-lead-among-women-227998).

Six women are currently leading the Trump-Pence female empowerment charge: [Katrina Pierson](http://time.com/4436473/trump-spokeswoman-blames-obama-for-humayun-khans-death-but-gets-her-history-wrong/), Trump’s daughter-in-law Lara Trump, reality television star Omarosa Manigault, YouTube stars Diamond and Silk, and a vice-president at the Eric Trump foundation named Lynne Patton. Lara Trump appealed to the crowd in Ohio saying, “We are not politicians, we are civilians. We really don’t have any idea what we’re doing, except we said, ‘We’ve got to go out and tell people what a great guy Donald Trump is.'”

[_Follow Motto on Facebook_](https://www.facebook.com/mottoworkplaylive/)_._

In addition to appealing to women, the Trump-Pence Women Empowerment Tour is reaching out to women of color especially. Trump is the only one of the six women who isn’t a woman of color. She said, “If you look at the make-up of our tour, we have a very diverse group here, the majority of ladies are African-American. It speaks to who Donald Trump is, these are all women he’s touched in very different ways.”

Mandy Finn, a Republican who runs a women’s advocacy group, called out Donald Trump’s efforts of appealing to African American voters. She said, “I’m sure he’d like to win more minority voters, he’s really struggling [among African Americans](http://time.com/4472906/donald-trump-african-american-struggle/) … Showing that he has a diverse set of supporters is an effort to beat back this notion he’s a racist. Whether that can be effective or not, I think it’s difficult. He has been his own worst enemy.”

\[[Politico](http://www.politico.com/story/2016/09/trump-takes-aim-at-clintons-lead-among-women-227998)\]

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