--- title: Desigual NYFW Show: Models Snapchat Filter-Inspired Makeup description: The Desigual fashion show was a true reflection of the times — they sent models down the runway with Snapchat filter-inspired makeup. canonical: https://time.com/4486189/desigual-snapchat-makeup-nyfw/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2016-09-09T23:19:18.000Z article:modified_time: 2026-04-13T07:36:23.270Z og:title: This Fashion Show Had Snapchat Filter-Inspired Runway Makeup og:description: Because the puppy filter is universally a great look og:url: https://time.com/4486189/desigual-snapchat-makeup-nyfw/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4b1f9445c7b000a1/6988a576cf40a8b0b2c44c1a/snapchat-fashion-show-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Desigual - Front Row & Backstage - September 2016 New York Fashion Week: The Shows og:type: article twitter:card: summary_large_image twitter:title: This Fashion Show Had Snapchat Filter-Inspired Runway Makeup twitter:description: Because the puppy filter is universally a great look twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4b1f9445c7b000a1/6988a576cf40a8b0b2c44c1a/snapchat-fashion-show-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Fashion Show Featured Snapchat Filter-Inspired Makeup on the Runway > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 9, 2016 11:19 PM UTC  A model prepares before the Desigual fashion show during September 2016 New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Michael Stewart/WireImage) A model prepares before the Desigual fashion show during September 2016 New York Fashion Week at The Arc, Skylight at Moynihan Station on September 8, 2016 in New York City. (Photo by Michael Stewart/WireImage) Michael Stewart—WireImage  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 9, 2016 11:19 PM UTC At the Desigual fashion show during [New York Fashion Week](http://time.com/4483104/kanye-west-yeezy-season-4-fashion-show/), models were more than just fresh-faced — their faces resembled what [Snapchat filters](http://time.com/4359877/snapchat-guide-what-is-how-use/) would look like in real life. In a move that skewed more millennial than hardcore runway, Desigual sent models down the catwalk with makeup and accessories that mimicked popular Snapchat filters — from the dreamy flower crown to the oddly (and universally) flattering puppy dog nose. The beauty looks were created by [MAC Cosmetics](http://time.com/4463102/taraji-p-henson-is-launching-a-makeup-collaboration-with-mac-cosmetics/) makeup artists, who used their signature beauty products to recreate the looks, adding in paper cutouts for anything that went beyond just the face, in what we’re sure will inspire tons of DIY Halloween looks this fall. See all the best Snapchat-inspired beauty looks from the Desigual show below. > [](https://twitter.com/drefamous/status/774277506379681792) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4486189/desigual-snapchat-makeup-nyfw/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4486189/desigual-snapchat-makeup-nyfw/"},"headline":"This Fashion Show Featured Snapchat Filter-Inspired Makeup on the Runway","datePublished":"2016-09-09T23:19:18.000Z","dateModified":"2026-04-13T07:36:23.270Z","description":"Because the puppy filter is universally fashionable","url":"https://time.com/4486189/desigual-snapchat-makeup-nyfw/","keywords":["Newsfeed","Entertainment","fashion","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4b1f9445c7b000a1/6988a576cf40a8b0b2c44c1a/snapchat-fashion-show-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4b1f9445c7b000a1/6988a576cf40a8b0b2c44c1a/snapchat-fashion-show-makeup.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Desigual - Front Row & Backstage - September 2016 New York Fashion Week: The Shows","caption":"Desigual - Front Row & Backstage - September 2016 New York Fashion Week: The Shows","creditText":"Michael Stewart—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4486189/desigual-snapchat-makeup-nyfw/","name":"This Fashion Show Featured Snapchat Filter-Inspired Makeup on the Runway"}}]}] ```