TIME Television

Jimmy Kimmel Tricks People Into Thinking Their Old Phone Is the New iPhone 7

And then charges them $50 for it

Jimmy Kimmel has a knack for embarrassing unsuspecting pedestrians, but his team took things to a new level during a segment on the new iPhone 7 featured in Thursday night’s episode of Jimmy Kimmel Live!

After asking random passerby if they wanted to try out Apple’s latest mobile model, the crew was able to convince several people that their old iPhone — cleaned and disguised in a new case — was actually the 7. “It definitely looks a lot more crisp, a little more clear,” one woman commented. “Even the screen itself looks more smooth and glossy.”

A few of the participants were even tricked into purchasing their own phone for $50 in cash.

Watch the full clip above.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team