--- title: You Can Now Eat 'Brunch'-Flavored Candy Corn for Breakfast description: The traditional Halloween favorite now comes in "brunch" flavors of French toast, strawberry waffles, and pancakes, just in time for fall. canonical: https://time.com/4485981/candy-corn-brunch-halloween/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2016-09-09T20:12:40.000Z article:modified_time: 2026-04-13T07:36:23.238Z og:title: You Can Now Eat 'Brunch'-Flavored Candy Corn for Breakfast og:description: The Halloween candy comes in new French toast, waffles, and pancakes flavors. og:url: https://time.com/4485981/candy-corn-brunch-halloween/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: You Can Now Eat 'Brunch'-Flavored Candy Corn for Breakfast twitter:description: The Halloween candy comes in new French toast, waffles, and pancakes flavors. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Now There's 'Brunch'-Flavored Candy Corn For the Least Nutritious Breakfast Ever > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 9, 2016 8:12 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 9, 2016 8:12 PM UTC Candy corn, that [ubiquitous sugary herald](http://newsfeed.time.com/2013/10/30/an-oral-history-of-candy-corn-the-most-polarizing-confection-of-them-all/?iid=sr-link1) of Halloween season, is one of the more polarizing candies. Now, that [classic saccharine flavor](http://business.time.com/2012/10/05/sweet-or-scary-this-seasons-hot-flavor-is-candy-corn/?iid=sr-link2) is getting a fall makeover with the introduction of “Brunch Favorites” by candy corn brand Brach’s. The candy maker has distilled [millennials’ favorite weekend meal](http://time.com/132181/millennials-brunch-obsession/?iid=sr-link2) down to three distinct tastes: French toast and maple syrup, strawberry waffle, and chocolate-chip pancakes. (Missing from this lineup are the savory options like eggs Benedict or the health-conscious egg-white omelet — looks like there is some kind of limit to where candy corn will go, and it’s sticking determinedly to the sweet side of the street.) You can (somewhat) discern the different candy flavors based on the coloring of the corn kernels, which makes these sound like a tamer version of [Bertie Bott’s Every Flavor Beans](http://techland.time.com/2009/09/15/universal-releases-details-of-harry-potter-land/?iid=sr-link3). The [good people at Popsugar](http://www.popsugar.com/food/Candy-Corn-Brunch-Favorites-Review-42338571?ref=40740829) took the new candy for a taste test, noting that the bag smelled “like a Yankee Maple Pancake candle” and the different flavors were “spot-on,” although reviews were mixed; it all comes down to your sweetness tolerance. Meanwhile, Twitter is mainly just confused. > [](https://twitter.com/DrewOnTheRadio/status/773939851162951680) > [](https://twitter.com/kmattio/status/773293417988317184) > [](https://twitter.com/nicoleschu2/status/770811439539888128) You can get your hands on a bag of the not-quite-breakfast-substitute [at Target](http://www.target.com/p/brach-s-fall-brunch-favorites-candy-corn-15oz/-/A-50907734) for $2.50 (currently on sale) for a limited time only, at which point you might want to switch back to traditional candy corn or see what other novelty [Brach’s drops next.](http://fusion.net/story/223239/candy-corn-taste-test-which-bizarre-flavors-are-completely-disgusting/) They’ve done peanut butter, caramel macchiato, and birthday cake in the past, so anything’s fair game. If they’re looking to jump on the next trendy food bandwagon, might we recommend matcha? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4485981/candy-corn-brunch-halloween/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4485981/candy-corn-brunch-halloween/"},"headline":"Now There's 'Brunch'-Flavored Candy Corn For the Least Nutritious Breakfast Ever","datePublished":"2016-09-09T20:12:40.000Z","dateModified":"2026-04-13T07:36:23.238Z","description":"Trick... or treat?","url":"https://time.com/4485981/candy-corn-brunch-halloween/","keywords":["Newsfeed","Food & Drink","halloween"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4485981/candy-corn-brunch-halloween/","name":"Now There's 'Brunch'-Flavored Candy Corn For the Least Nutritious Breakfast Ever"}}]}] ```