TIME Food & Drink

Meet Dos Equis’s New Adventurous, Coconut-Splitting ‘Most Interesting Man in the World’

He has a lot to live up to

We last saw the “Most Interesting Man in the World” in March, blasting off on a final mission to Mars. That ad from beer brand Dos Equis marked the end of the era of 77-year-old actor Jonathan Goldsmith, who held the honorific title for a decade as he fronted the beer’s successful viral advertising.

On Wednesday, Dos Equis unveiled the reincarnation of the “Most Interesting Man in the World” in a short teaser clip. What we know about him: he’s younger than Goldsmith (his hair and beard are still brown); he’s speaking Spanish and isn’t averse to casual banter with the local bartender; and, based on the rapid-fire flashbacks we get in the clip, he’s quite an adventurer (he can even crack a coconut in half with his bare hands, when the need arises). Oh, and he’ll take a Dos Equis.

The new titleholder, Augustin Legrand, is a 41-year-old man from France with rugged James Bond-style appeal. This is just the beginning of his legend, Dos Equis notes; we’ll learn more starting in October. He has pretty big shoes to fill.

 

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team