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title: Starbucks: Brunch Menu Servng Belgian Waffles, French Toast
description: Starbucks is serving brunch in select U.S. locations now.
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# Starbucks Is Getting Into the Brunch Game With Belgian Waffles and French Toast

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Sep 6, 2016 8:21 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Sep 6, 2016 8:21 PM UTC

Starbucks, [official change of season indicator](http://time.com/4475181/starbucks-pumpkin-spice-latte-available/), began testing three brunch menu items last weekend.

In an email to TIME on Tuesday, a [Starbucks spokesperson](http://time.com/4445303/starbucks-coffee-almond-milk-menu/) said that Belgian waffles, baked French toast and quiche made with cage-free eggs have made their debut in Portland and Seattle locations. “As part of our commitment to bring our customers a wide variety of innovative menu of food and beverages that for a variety of occasions, Starbucks is currently testing a weekend-only brunch menu,” she told TIME.

People near 78 locations throughout the two cities can order brunch on Saturdays and Sundays from 8 a.m. to 2 p.m. There’s no word on whether Starbucks will expand this test to additional cities. The spokesperson confirmed that this isn’t the first time the chain has tested brunch food in select stores, but the new blueberry-topped items are already beginning to crack the braggy social media brunch game.

Pressing brunch questions for the coffee chain? Like Beyoncé, the [Pumpkin Spice Latte](http://time.com/4473021/pumpkin-spice-latte-starbucks-facebook-chat/) Facebook robot does not answer direct questions, but you can still chat it up like you’re brunching together if you’d like.


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