--- description: Apple announced the iPhone 7 and 7 Plus, the Apple Watch 2, AirPods and more during its event on Wednesday. Here's what you missed. title: The 5 Biggest Things Apple Just Announced image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbf19198c26c12068/6988a5250a4a224e329cb2d3/gettyimages-599933600.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # The 5 Biggest Things Apple Just Announced  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Update your preferences in [Account Settings](/account/preferences/) Close Sep 7, 2016 8:03 PM CUT  Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California. Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during a launch event on September 7, 2016 in San Francisco, California.Stephen Lam—Getty Images  by [Lisa Eadicicco](/author/lisa-eadicicco/)  ## Lisa Eadicicco Update your preferences in [Account Settings](/account/preferences/) Close Sep 7, 2016 8:03 PM CUT Apple made several big announcements during its event on Wednesday, including the introduction of two new iPhones and an updated Apple Watch. Here’s a breakdown of the new products and updates from the Cupertino, Calif.-based company: [**The iPhone 7 and iPhone 7 Plus**](http://time.com/4480610/apple-iphone-7-plus-release-date-price-specs/ "undefined") Apple unveiled the iPhone 7 and iPhone 7 Plus on Wednesday, both of which will launch on Sept. 16\. Both new phones come with a water resistant design, an improved camera, a revamped home button that’s pressure sensitive, and more powerful processors. The phones no longer have a headphone jack, but buyers will also receive a new pair of earbuds that connect to the new iPhones via their charging port, along with an adapter. The Cupertino, Calif.-based company is also giving buyers another reason to opt for the larger model this time around. The iPhone 7 Plus will come with two camera lenses: a wide angle lens and a telephoto lens, which should let owners take better photos while zooming. Both devices will see general camera improvements that include a larger aperture and a six element lens. This year’s iPhones are also said to be 40% faster than their predecessors and are supposed to last for roughly two hours longer on a single charge. Apple has also slightly tweaked the design by adding two new finishes: black and jet black, the latter of which has a shiny finish. [**Apple Watch Series 2**](http://time.com/4481239/apple-watch-2-release-date-features/ "undefined") Apple is releasing a new version of its smartwatch called the Apple Watch Series 2, which launches on Sept. 16 and is priced at $369\. The new model is water resistant down to 50 meters and will include specific fitness features aimed at swimmers. It also includes a GPS sensor for mapping runs and bike rides when your phone isn’t nearby and a new, faster processor. [**Super Mario Comes to the iPhone** ](http://time.com/4482410/super-mario-iphone-7-apple/ "undefined") Nintendo’s Super Mario will make his debut on the iPhone in a new game coming to the App Store called _Super Mario Run_. This isn’t a port of an existing Mario game; rather, it’s a new title developed specifically for mobile gameplay. In the game, players are tasked with collecting coins and avoiding obstacles by running and jumping. Nintendo’s Shigeru Miyamoto joined Apple CEO Tim Cook on stage to demo the game, marking a historic moment for both companies that comes on the heels of the runaway success of another Nintendo-related mobile game, _Pokémon Go_. [**AirPods**](http://time.com/4482769/apple-iphone-7-airpods-wireless-release-date-price-cost/ "undefined") Apple expanded into a new product category on Wednesday with the introduction of its new wireless earbuds, called AirPods. The AirPods are capable of detecting when they’re in your ear so they know when to play audio. They’re also compatible with Siri, Apple’s virtual assistant. They’ll be launching in late October for $159. [**iOS 10**](http://time.com/4395343/apple-iphone-ios-10-preview-features-download-hands-on/ "undefined") **and** [**macOS Sierra**](http://time.com/4391290/apple-siri-mac-desktop-laptop/ "undefined") **Launch Dates** The updates for iPhone and Mac that Apple unveiled in June will be launching this month. Apple announced that iOS 10 will be launching on Sept. 13 while macOS Sierra will debut a week later on Sept. 20\. The forthcoming iPhone update brings a new version of iMessage that supports third party app integration, the ability to handwrite messages, and more. When iOS 10 debuts, Siri will also be able to communicate with various apps. Meanwhile, macOS Sierra brings Siri to the desktop and will allow Apple device owners to copy and paste content between their iPhones and Mac computers. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4480647/apple-event-iphone-7-airpods-release-date-price-specs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4480647/apple-event-iphone-7-airpods-release-date-price-specs/"},"headline":"The 5 Biggest Things Apple Just Announced","datePublished":"2016-09-07T20:03:20.000Z","dateModified":"2026-04-13T08:50:27.917Z","description":"The iPhone 7, a new Apple Watch, wireless earbuds and more","url":"https://time.com/4480647/apple-event-iphone-7-airpods-release-date-price-specs/","keywords":["Tech","Apple","Gadgets","iPhone","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbf19198c26c12068/6988a5250a4a224e329cb2d3/gettyimages-599933600.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lisa Eadicicco","jobTitle":null,"url":"https://time.com/author/lisa-eadicicco/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbf19198c26c12068/6988a5250a4a224e329cb2d3/gettyimages-599933600.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Holds Press Event To Introduce New iPhone","caption":"Apple Holds Press Event To Introduce New iPhone","creditText":"Stephen Lam—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4480647/apple-event-iphone-7-airpods-release-date-price-specs/","name":"The 5 Biggest Things Apple Just Announced"}}]}] ```