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---
title: Rihanna Feeds Birds While Wearing Heart Coat at 7 AM in NYC
description: Rihanna took to the streets of NYC early Monday morning to feed the birds while wearing a giant coat shaped like a red heart, as one does.
canonical: https://time.com/4480481/rihanna-feeding-birds-heart-coat/
author: Cady Lang
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article:content_tier: free
article:published_time: 2016-09-06T18:04:28.000Z
article:modified_time: 2026-04-13T07:36:12.207Z
og:title: Watch Rihanna Feed Birds While Dressed Up As a Giant Heart
og:description: At 7 in the morning, no less
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og:image:width: 2000
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og:image:alt: Celebrity Sightings in New York City - September 5, 2016
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twitter:title: Watch Rihanna Feed Birds While Dressed Up As a Giant Heart
twitter:description: At 7 in the morning, no less
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltdec855c0c83dc44c/6988a4f8cd1bba5d7c70236a/rihanna-feeding-birds-heart-coat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Watch Rihanna Live Her Best Life by Feeding Birds While Dressed Up as a Gigantic Heart

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Sep 6, 2016 6:04 PM UTC

![Celebrity Sightings in New York City - September 5, 2016](https://static.time.com/v3/assets/bltea6093859af6183b/bltdec855c0c83dc44c/6988a4f8cd1bba5d7c70236a/rihanna-feeding-birds-heart-coat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Rihanna seen out in Manhattan in the early ours of the morning on September 5, 2016 in New York City. (Photo by Robert Kamau/GC Images)

Rihanna seen out in Manhattan in the early ours of the morning on September 5, 2016 in New York City. (Photo by Robert Kamau/GC Images) Robert Kamau—GC Images

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Sep 6, 2016 6:04 PM UTC

Lest you assume that [her new tattoo](http://time.com/4476709/rihanna-drake-shark-tattoo/) and [non-relationship relationship with one Aubrey Drake Graham](http://time.com/4465225/drake-rihanna-relationship/) meant that [Rihanna was moving towards a more conventional existence](http://time.com/4475885/drake-rihanna-kiss-video/), think again.

The MTV Vanguard winner and all-around bad girl took to the streets of Soho in New York City in the wee hours of the morning, clad in a showstopping red fur jacket that was shaped like a gigantic heart ([and bearing a striking resemblance to Looney Tunes character, Gossamer](https://twitter.com/search?q=rihanna%20gossamer&src=typd)), where she proceeded to feed the birds like a very chic St. Francis of Assisi (that is, if [St. Francis wore $15,500 Yves Saint Laurent fox fur coats](http://www.ysl.com/us/shop-product/women/ready-to-wear-cape-heart-cape-in-red-fox-fur%5Fcod41657960xt.html#section=women%5Frtw%5Fouterwear)).

Perhaps even more endearing than her benevolence towards the birds was the fact that Ri Ri ditched her strappy stiletto sandals from earlier in the night for a pair of flat slides, confirming that Rihanna is a woman of the people.

Watch the whole glorious episode go down below.

> [](https://twitter.com/musicnews%5Ffacts/status/772792649933815808)

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