--- description: Jessica Alba's Honest Company will sell a line of bipartisan diapers to promote unity and compassion in the 2016 election. title: Jessica Alba's Honest Company Will Sell Bipartisan Diapers image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Ideas](/section/ideas/) ## Ideas Update your preferences in [Account Settings](/account/preferences/) Close * [politics](/tag/politics/) ## politics Update your preferences in [Account Settings](/account/preferences/) Close # Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016)  by [Samantha Cooney](/author/samantha-cooney/)  ## Samantha Cooney Update your preferences in [Account Settings](/account/preferences/) Close Sep 6, 2016 11:00 AM CUT  Honest Company  by [Samantha Cooney](/author/samantha-cooney/)  ## Samantha Cooney Update your preferences in [Account Settings](/account/preferences/) Close Sep 6, 2016 11:00 AM CUT [Jessica Alba](http://motto.time.com/4308102/celebrity-makeup-adele-rihanna/?iid=sr-link1 "undefined")‘s eco-friendly e-commerce business, the Honest Company, is taking a political stance with its new line of diapers. But perhaps not the one that you’d expect. Starting on Tuesday, the company will sell [“bipartisan” diapers](https://honest.app.box.com/s/tf5p7g5211oidfsabshaz4pcibzxcfid "undefined") that feature illustrations of both U.S. political party symbols, the donkey and the elephant, holding hands. Honest Company co-founder and CEO Brian Lee told TIME via email that the company wanted to sell the diapers, which are available on [the company’s website](https://www.honest.com/ "undefined") for $13.95, to promote unity during a divisive presidential [election](http://motto.time.com/4465032/hillary-clinton-poll-gender/?iid=sr-link1 "undefined"). “Our children are the leaders of the future, and it is our responsibility as parents to ensure they grow up in a world of love,” Lee said. “As the election approaches, let’s teach our children to embrace unity and compassion. There is one United States, one people, indivisible, and our new election diaper encompasses that sincere belief.” Alba, the mother of two daughters, co-founded the company in 2011 to sell all-natural and chemical-free baby products, and the company has since expanded to sell other household products, including beauty products, soap and cleaning supplies. (Honest has since been hit with a handful of [lawsuits](http://fortune.com/2016/08/25/jessica-alba-honest-company/ "undefined") that [claim its products aren’t as all-natural as the company](http://time.com/4228325/jessica-alba-honest-company-lawsuit/ "undefined") purports. Alba has called these lawsuits “[baseless](http://fortune.com/2016/08/25/jessica-alba-honest-company/ "undefined").”) The bipartisan diapers aren’t Alba’s first foray into political discourse. She starred [in a campaign to encourage young people to register](http://www.people.com/people/article/0,,20224589,00.html "undefined") to vote in 2008, and endorsed President Obama in both [2008](http://www.topnews.in/light/jessica-alba,-ryan-phillippe-support-obama-new-will.i.am-video-27376 "undefined") and [2012](http://www.politico.com/blogs/click/2012/08/jessica-alba-obamas-got-my-vote-132530 "undefined"). “I always try to set a good example for my children—but I’m amazed by how much I actually learn from them,” Alba told TIME via email. “Our election diapers were inspired by all of the little ones out there who were born not to see red or blue, but simply to love.” ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4479527/bipartisan-diapers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4479527/bipartisan-diapers/"},"headline":"Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016)","datePublished":"2016-09-06T11:00:59.000Z","dateModified":"2026-02-26T20:06:48.292Z","description":"They feature an elephant and a donkey holding hands","url":"https://time.com/4479527/bipartisan-diapers/","keywords":["politics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Cooney","jobTitle":null,"url":"https://time.com/author/samantha-cooney/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb5d6e6f901b6ec20/6988a4bbfb4eac208688efa0/honest-diapers-jessica-alba.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"honest-diapers-jessica-alba","caption":"","creditText":"Honest Company","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/politics/","name":"politics"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4479527/bipartisan-diapers/","name":"Jessica Alba's Honest Company Will Sell Bipartisan Diapers (6 Sep 2016)"}}]}] ```