--- ---  # This Could Be the Most Awesome Perfume Ad Ever Made by [Oliver Gettel / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Oliver Gettel / Entertainment Weekly Aug 30, 2016 6:33 AM UTC  Screen shot from KENZO World - The new fragrance KENZO: https://www.youtube.com/watch?v=ABz2m0olmPg by [Oliver Gettel / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Oliver Gettel / Entertainment Weekly Aug 30, 2016 6:33 AM UTC Nothing livens up a boring formal dinner quite like dancing maniacally, firing lasers from your fingertips, and leaping through a giant floral eyeball — just ask Margaret Qualley. The _Leftovers_ and _The Nice Guys_ actress does all that and more in a rousing new perfume ad directed by Spike Jonze (_Being John Malkovich_, _Her_) for the French luxury house Kenzo. Clad in an emerald-green dress, Qualley — who is the daughter of actress Andie MacDowell and Paul Qualley — showcases her background as a classically trained dancer as she cuts loose to the sounds of “Mutant Brain,” an original track from Sam Spiegel (Jonze’s brother) and Ape Drums. The three-and-a-half-minute spot is choreographed by Ryan Heffington, who did Sia’s “Chandelier”; it’s also reminiscent of Jonze’s Grammy-winning music video for Fatboy Slim’s [“Weapon of Choice.”](https://www.youtube.com/watch?v=XQ7z57qrZU8) In an [interview with _The Hollywood Reporter_](http://www.hollywoodreporter.com/news/margaret-qualley-spike-jonzes-kenzoworld-923576), Qualley praised the ad’s unconventional approach. “When we think about perfume campaigns, we think about a pretty girl with a bottle,” she said. “This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.” Watch the video above. [_This article originally appeared on Ew.com_](http://www.ew.com/article/2016/08/29/spike-jonze-perfume-ad-margaret-qualley) Margaret Qualley Shoots Lasers in Spike Jonze's Perfume Ad ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4472060/spike-jonze-perfume-ad-margaret-qualley/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4472060/spike-jonze-perfume-ad-margaret-qualley/"},"headline":"This Could Be the Most Awesome Perfume Ad Ever Made","datePublished":"2016-08-30T06:33:57.000Z","dateModified":"2026-02-23T00:16:35.736Z","description":"“When we think about perfume campaigns, we think about a pretty girl with a bottle,” she said. “This clip is exactly the opposite\"","url":"https://time.com/4472060/spike-jonze-perfume-ad-margaret-qualley/","keywords":["Advertising"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf53c3535fe911d3c/6988a42d8e0601a5974674ad/screen-shot-2016-08-30-at-2-26-38-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Oliver Gettel / Entertainment Weekly"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf53c3535fe911d3c/6988a42d8e0601a5974674ad/screen-shot-2016-08-30-at-2-26-38-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2016-08-30 at 2.26.38 PM","caption":"","creditText":"Screen shot from KENZO World - The new fragrance KENZO: https://www.youtube.com/watch?v=ABz2m0olmPg","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4472060/spike-jonze-perfume-ad-margaret-qualley/","name":"This Could Be the Most Awesome Perfume Ad Ever Made"}}]}] ```