Nothing livens up a boring formal dinner quite like dancing maniacally, firing lasers from your fingertips, and leaping through a giant floral eyeball — just ask Margaret Qualley.
The Leftovers and The Nice Guys actress does all that and more in a rousing new perfume ad directed by Spike Jonze (Being John Malkovich, Her) for the French luxury house Kenzo.
Clad in an emerald-green dress, Qualley — who is the daughter of actress Andie MacDowell and Paul Qualley — showcases her background as a classically trained dancer as she cuts loose to the sounds of “Mutant Brain,” an original track from Sam Spiegel (Jonze’s brother) and Ape Drums. The three-and-a-half-minute spot is choreographed by Ryan Heffington, who did Sia’s “Chandelier”; it’s also reminiscent of Jonze’s Grammy-winning music video for Fatboy Slim’s “Weapon of Choice.”
In an interview with The Hollywood Reporter, Qualley praised the ad’s unconventional approach. “When we think about perfume campaigns, we think about a pretty girl with a bottle,” she said. “This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”
Watch the video above.