<!-- mobian-agent-page publisher="time" canonical="https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/" -->

---
title: KFC: Gives Away Free Fried Chicken Scented Sunscreen
description: The fried chicken giant is giving away 3,000 bottles of SPF 30 sunscreen — that smells like its famous fast food. It&#x27;s already sold out.
canonical: https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/
author: Raisa Bruner
article:opinion: false
article:content_tier: free
article:published_time: 2016-08-22T18:01:10.000Z
article:modified_time: 2026-04-13T07:35:44.024Z
og:title: KFC Introduces Sunscreen That Smells Like Fried Chicken
og:description: The fried chicken giant is giving away 3,000 bottles of proprietary sunscreen.
og:url: https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1692
og:image:height: 952
og:image:alt: XtraCrispy
og:type: article
twitter:card: summary_large_image
twitter:title: KFC Introduces Sunscreen That Smells Like Fried Chicken
twitter:description: The fried chicken giant is giving away 3,000 bottles of proprietary sunscreen.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# KFC Introduces Sunscreen That Smells Like Fried Chicken to Keep You From Turning 'Extra Crispy'

<!-- mobian-agent-ad sponsored="true" id="34ca9c0e-6ec3-4304-a5e1-92a5a84d8434" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=34ca9c0e-6ec3-4304-a5e1-92a5a84d8434&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=34ca9c0e-6ec3-4304-a5e1-92a5a84d8434&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=34ca9c0e-6ec3-4304-a5e1-92a5a84d8434&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Aug 22, 2016 6:01 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Aug 22, 2016 6:01 PM UTC

KFC has created a [Kentucky Fried Chicken](http://time.com/4376395/kfc-chicken-meal-box-phone-charger/?iid=sr-link2) SPF 30 sunscreen, the chain announced on Twitter Monday.

Yes, for reasons that remain questionable, the fried chicken giant decided to get into the skincare game, [launching a website](https://www.kfc.com/extra-crispy-sunscreen/) and free sun protection product that is imbued with the [alluring scent](http://time.com/3682724/kfc-double-down-dog/?iid=sr-link7) of fried chicken.

“The sun gives us life. But if we’re not careful it also gives us painful sunburns. That’s why we made KFC’s Extra Crispy™ Sunscreen,” the site reads. “Harmful ultraviolet rays bounce off your skin while the lovely fragrance rays penetrate it to give you a healthy chicken aroma.”

The giveaway of 3,000 bottles has already sold out, but you can muse over the site and its many entreaties to not actually eat the tasty-smelling UV blocker if you’re one of the lucky (unlucky?) few who got your hands on one. Delivery is expected to take about eight weeks, so we won’t have customer testimonials for a few months yet, although [Business Insider reports](http://www.businessinsider.com/kfc-debuts-fried-chicken-scented-sunscreen-2016-8) it is a “distinctive” scent that left some “at a loss for words.”

“KFC® Extra Crispy™ Sunscreen is an actual product. KFC® Extra Crispy™ Sunscreen is not a food product. NOT a food product. Do not eat this product. Even though this product smells delicious, it is not delicious. The only skin that should be extra crispy this summer is on your fried chicken,” the company warns.

This new sunscreen is only one way to profess your true commitment to the fried chicken life. Some other options: you can paint your [nails with KFC-scented polish](http://time.com/4319203/kfc-nail-polish/?iid=sr-link1), stick a [piece of eerily realistic fake fried chicken](http://www.eater.com/2016/8/15/12490628/fried-chicken-phone-case) on your phone, or show someone you care [with this KFC corsage](https://www.youtube.com/watch?v=UJdUSxFbJbw) when prom season comes around again. Fried chicken: so versatile.


> [](https://twitter.com/kfc/status/767710181694115840)

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/"},"headline":"KFC Introduces Sunscreen That Smells Like Fried Chicken to Keep You From Turning 'Extra Crispy'","datePublished":"2016-08-22T18:01:10.000Z","dateModified":"2026-04-13T07:35:44.024Z","description":"Would you slather yourself in a \"healthy chicken aroma\"?","url":"https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/","keywords":["Newsfeed","Food & Drink","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt272ba85752655d0e/6988a335cd1bbac2e27020af/xtracrispy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"XtraCrispy","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4461631/kfc-introduces-sunscreen-that-smells-like-fried-chicken-to-keep-you-from-turning-extra-crispy/","name":"KFC Introduces Sunscreen That Smells Like Fried Chicken to Keep You From Turning 'Extra Crispy'"}}]}]
```

