--- title: Hillary Clinton Campaign Ads: Reserves Another $80 Million description: Hillary Clinton's campaign has reserved nearly $80 million in television advertising this fall, according to a senior aide. canonical: https://time.com/4461091/hillary-clinton-campaign-ads-80-million/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2016-08-22T14:23:49.000Z article:modified_time: 2026-08-19T07:45:42.969Z article:section: Politics og:title: Clinton Campaign Reserves Another $80 Million in TV Ads og:description: Widening her lead over Donald Trump on the airwaves. og:url: https://time.com/4461091/hillary-clinton-campaign-ads-80-million/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd88103b94ccd5e4d/6988a323bc6cfc4c493de525/hillary-clinton-campaign-ads.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Democratic presidential candidate Hillary Clinton tours John Marshall High School August 17, 2016 in Cleveland, Ohio. og:type: article twitter:card: summary_large_image twitter:title: Clinton Campaign Reserves Another $80 Million in TV Ads twitter:description: Widening her lead over Donald Trump on the airwaves. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd88103b94ccd5e4d/6988a323bc6cfc4c493de525/hillary-clinton-campaign-ads.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Campaign Reserves Another $80 Million in TV Ads > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=de540e53-7d2a-4b5d-9fdb-62444ab85634&cr=time-nl-dcbrief-2026q3-v1) by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Aug 22, 2016 2:23 PM UTC  Democratic presidential candidate Hillary Clinton tours John Marshall High School August 17, 2016 in Cleveland, Ohio. Democratic presidential candidate Hillary Clinton tours John Marshall High School August 17, 2016 in Cleveland, Ohio. Jeff Swensen—Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Aug 22, 2016 2:23 PM UTC Hillary Clinton’s campaign has reserved nearly $80 million in television advertising this fall, according to a senior aide, widening her lead over Donald Trump on the airwaves. The campaign will spend nearly $77 million in September and October, in addition to more than $3 million for the rest of August, the aide said, part of voter targeting on the airwaves ongoing in eight states: Florida, Pennsylvania, Ohio, North Carolina, Iowa, Nevada, New Hampshire and the congressional district centered in Omaha. (Nebraska is one of two states that splits its Electoral College votes by congressional district.) With polls showing Clinton with a significant lead over Trump nationwide, the Clinton campaign has chosen not to spend on ads in Virginia and Colorado, reflecting the campaign’s confidence in her lead in two states that have become increasingly Democratic. The new Clinton ad spending is in contrast to Donald Trump, who launched his first general-election television ad last week with a plan to spend $4.8 million over 10 days in Florida, North Carolina, Ohio and Pennsylvania. Clinton’s campaign has already aired about $70 million in advertising in those states as well as in Colorado and Virginia since beginning general election advertising in mid-June. Clinton sees a wide path to victory over a number of battleground states, while Trump’s more limited ad buy reflects that he is eyeing a narrower field of states. On Monday Clinton revealed a [new ad](https://www.youtube.com/watch?v=UqpQ4neS68g&feature=youtu.be) that targets Trump for his lack of “steady leadership,” “calm judgement” and “clear thinking,” showing television clips of Trump swearing. “All it takes is one wrong move,” a narrator says ominously. “I would bomb the s–t out of them,” Trump is heard saying in the ad with the White House in the background. “Just one,” says the narrator, to the sound of a bomb. The Clinton campaign has cast a much broader net in fundraising, fueling much of her ad spending: this past weekend, she attended several fundraisers including in Nantucket, Martha’s Vineyard and on Cape Cod. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4461091/hillary-clinton-campaign-ads-80-million/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4461091/hillary-clinton-campaign-ads-80-million/"},"headline":"Hillary Clinton Campaign Reserves Another $80 Million in TV Ads","datePublished":"2016-08-22T14:23:49.000Z","dateModified":"2026-08-19T07:45:42.969Z","description":"Donald Trump plans to spend $4.8 million over 10 days in Florida, North Carolina, Ohio and Pennsylvania","url":"https://time.com/4461091/hillary-clinton-campaign-ads-80-million/","keywords":["campaign ads","Hillary Clinton","2016 Election","Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd88103b94ccd5e4d/6988a323bc6cfc4c493de525/hillary-clinton-campaign-ads.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd88103b94ccd5e4d/6988a323bc6cfc4c493de525/hillary-clinton-campaign-ads.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Democratic presidential candidate Hillary Clinton tours John Marshall High School August 17, 2016 in Cleveland, Ohio.","caption":"Democratic presidential candidate Hillary Clinton tours John Marshall High School August 17, 2016 in Cleveland, Ohio.","creditText":"Jeff Swensen—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/campaign-ads/","name":"campaign ads"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4461091/hillary-clinton-campaign-ads-80-million/","name":"Hillary Clinton Campaign Reserves Another $80 Million in TV Ads"}}]}] ```