--- title: Donald Trump's First General Election TV Ad Focuses on Security description: Donald Trump's first general election television ad focuses on some of his favorite themes: safety, immigration and border security. canonical: https://time.com/4458864/donald-trump-tv-ad-security/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2016-08-19T12:08:05.000Z article:modified_time: 2026-02-23T00:05:23.130Z article:section: Politics og:title: Donald Trump's First General Election TV Ad Focuses on Security og:description: Donald Trump's first general election television ad focuses on some of his favorite themes: safety, immigration and border security. og:url: https://time.com/4458864/donald-trump-tv-ad-security/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0226c9aee26b87a8/6988a2ee428a9e0b68cd3f4e/screen-shot-2016-08-19-at-7-48-24-am.png?branch=production&width=1080&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2016-08-19 at 7.48.24 AM og:type: article twitter:card: summary_large_image twitter:title: Donald Trump's First General Election TV Ad Focuses on Security twitter:description: Donald Trump's first general election television ad focuses on some of his favorite themes: safety, immigration and border security. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0226c9aee26b87a8/6988a2ee428a9e0b68cd3f4e/screen-shot-2016-08-19-at-7-48-24-am.png?branch=production&width=1080&quality=75&auto=webp&crop=16:9 ---  # Donald Trump Focuses on America's Safety in First TV Ad  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 19, 2016 12:08 PM UTC   by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Aug 19, 2016 12:08 PM UTC Donald Trump’s first general election television ad focuses on some of the same themes he’s been hitting since his first day on the campaign trail: safety, immigration and border security. The ad begins with a photo of Hillary Clinton, and, flicking through dark images of people with their faces blurred, claims that under her leadership, “Syrian refugees flood in, illegal immigrants convicted of committing crimes get to stay… Our border open, it’s more of the same, but worse.” The ad then switches to a lighter, more patriotic tone, promising that Trump will bring “change that makes America safe again.” Trump’s first TV ads of the general election will begin running Friday in four swing states. The [$4 million ad buy](http://time.com/4458268/donald-trump-4-million-first-tv-ad-buy/) will broadcast them in Florida, Ohio, North Carolina and Pennsylvania from Aug. 19-29\. Clinton has already spent $61 million on TV advertising, according to NBC News, and she [released a new ad](http://time.com/4457355/hillary-clinton-donald-trump-tax-return-ad/) on Thursday hitting Trump for not releasing his tax returns. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4458864/donald-trump-tv-ad-security/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4458864/donald-trump-tv-ad-security/"},"headline":"Donald Trump Focuses on America's Safety in First TV Ad","datePublished":"2016-08-19T12:08:05.000Z","dateModified":"2026-02-23T00:05:23.130Z","description":"Will begin running in Florida, Ohio, North Carolina and Pennsylvania","url":"https://time.com/4458864/donald-trump-tv-ad-security/","keywords":["Donald Trump","2016 Election topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0226c9aee26b87a8/6988a2ee428a9e0b68cd3f4e/screen-shot-2016-08-19-at-7-48-24-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0226c9aee26b87a8/6988a2ee428a9e0b68cd3f4e/screen-shot-2016-08-19-at-7-48-24-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2016-08-19 at 7.48.24 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/donald-trump/","name":"Donald Trump"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4458864/donald-trump-tv-ad-security/","name":"Donald Trump Focuses on America's Safety in First TV Ad"}}]}] ```